AUCKLAND, Thursday: In a budget-friendly move, Stickman partners with FCB and PHD, using iconic brands’ backgrounds for PAK’nSAVE’s Christmas Super Deals, proving his advertising savvy.
Stickman, New Zealand’s low-cost supermarket mascot, thrives on cost-cutting strategies. This Christmas, he borrows backgrounds from brands like Mercury and JB Hi-Fi for PAK’nSAVE.
Stickman’s unconventional Christmas campaign is a testament to his resourcefulness. Brands like St Pierre’s and Nature’s Fresh generously lend their backgrounds for PAK’nSAVE’s Super Deals message.
FCB’s Peter Vegas and Leisa Wall admire Stickman’s innovative approach to cost savings. The yellow-themed collaboration extends from TV to street posters, capturing attention until December’s end.
“The yellow-themed collaboration extends from TV to street posters, capturing attention until December’s end.”
Lauren Ness from PAK’nSAVE appreciates Stickman’s dedication to affordable advertising. The mascot’s ingenuity sparks both admiration and a hint of job security anxiety in the marketing department.
PHD’s Adria Sell commends Stickman’s exceptional idea, celebrating its uniqueness. The campaign delivers a surprising twist to familiar ads, creating a special Christmas experience for audiences.
Stickman’s takeover isn’t limited to TV; legendary brands allow him to share his Super Deals message on yellow street posters, blending seamlessly with the cityscape.
Tim Gavriel and Aaron Carbines from FCB acknowledge Stickman’s persuasive skills. The mascot successfully convinces other brands to let him take over their ads, an unusual yet captivating venture.
CREDITS
Client: PAK’nSAVE
Agencies: FCB Aotearoa and PHD
Peter Vegas & Leisa Wall: Chief Creative Officers, FCB
Aaron Carbines: Senior Creative, FCB
Tim Gavriel: Senior Creative, FCB
Marijana Jugum: Senior Producer, FCB
Corban Koschak: Head of Post Production, FCB
Jane Wardlaw: Managing Director, FCB
Sarah-Jane Ferens: Senior Account Director, FCB
Océon Grady: Account Manager, FCB
Stephen Larsen: Group Business Director, PHD
Jamie Bowman: Account Director, PHD
Adria Sell: Investment Manager, PHD
Lauren Ness: Senior Marketing Manager, PAK’nSAVE
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