AUCKLAND, Today: Global consumer testing platform Stickybeak has brought Samantha Taylor onboard as Head of Marketing. She’ll be driving the brand and its activities, focusing on expansion in key markets.
Samantha will work under CEO Anna Henwood. She aims to elevate Stickybeak’s presence across the UK, Singapore, Australia, and New Zealand, leveraging her extensive experience.
“I was super impressed with the Stickybeak testing solution the first time I saw it – I could imagine multiple use cases across all the industries and marketing roles I have worked in,” said Samantha.
Samantha reflected on past roles: “I can remember so many times in my career where having fast and inexpensive access to consumer feedback would have been a huge help”.
Samantha is excited to join a company that aligns with her marketing passion. “I love marketing and marketers and so to be in a business that lives and breathes what they want in their busy daily lives is a real pleasure. I also love that Anna, an ex CMO, is at the helm. Stickybeak really is a marketers start up,” she said.
“I was super impressed with the Stickybeak testing solution the first time I saw it.”
Samantha’s previous roles include significant positions at JUCY, ASB, TVNZ, and Heinz Wattie’s, enriching her portfolio.
Stickybeak offers a unique testing platform for marketers, utilizing social media for broad, cost-effective consumer insights, revolutionising creative and product testing.
CEO Anna Henwood expressed her enthusiasm: “Our testing proposition has been embraced by our customers who are busy, time poor and often with limited budgets. We know they need more and better customer input so they can do their jobs even better and we absolutely aim to be their best ally in that”.
Anna Henwood celebrates Samantha’s arrival: “Having someone of Sam’s global experience on board to manage and grow our own brand is a real moment of inflection and growth for us. We are so lucky to have her,” she added.
About Stickybeak
Stickybeak was launched four years ago and since then has polled and tested in every region of the world for organisations like Unilever, Dole, SC Johnson, Vodafone, the World Health Organization and agencies such as Ogilvy, Edelman, Golin and Porter Novelli.
Stickybeak was Co-Founded by David Talbot, Brody Nelson, Kyle Hickey, David Brain and Andrea Kan and launched in London, New York, and Cannes in June 2019 and is led by CEO Anna Henwood.
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