AUCKLAND, Thursday: You might think the world’s most famous rock & roll band could rest on its laurels a bit when promoting its first album of new material in 18 years.
“You might think that,” says Phantom Billstickers’ Tom Horton. “But you’d be wrong.
“When Universal Music launched its campaign for the latest Rolling Stones’ release, they turned up the volume on outdoor media. Cue enormous billboards on Sunset Strip and other iconic sites worldwide.
“Here in New Zealand, Stones fans have been targeted via the original showcase for bands – street posters.
“So, is the record worth the fuss? The music lovers at Phantom give Hackney Diamonds the thumbs up. And the reviews are rolling in – overwhelmingly positive.”
“Phantom Billstickers is smashing it with a nationwide campaign that features frame-busting creative. Phantom’s new frame pop-outs are printed on sustainable material and add a tonne of extra impact to the creative.
“Phantom is also adding value with the chance to win high-quality vinyl versions of Hackney Diamonds via its social media pages. Just drop a comment about your favourite Rolling Stones track and you could win one of three exclusive copies on diamond-clear heavyweight vinyl.
“So, is the record worth the fuss? The music lovers at Phantom have given Hackney Diamonds the thumbs up. And the reviews are rolling in – overwhelmingly positive.
“When you’re selling music, it helps if you have a jewel of a product.”
About Phantom Billstickers
Founded in 1982, Phantom operates New Zealand’s largest street poster network, with 6500+ frames on sites from Whangārei to Invercargill. Phantom is audited by Toitū Envirocare and has attained carbon neutrality throughout its operations.
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