News site launches new brand campaign

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AUCKLAND, Today: Stuff has produced (in-house) and launched a new brand campaign, called Because Journalism

Stuff Stuff editorial director Mark Stevens said: “Stuff, like other NZ media organisations, wants to ensure every Kiwi understands the value of journalism and the important role it plays in our society.

“Holding the powerful to account. Shining light on injustices. Telling people’s stories. All hold true for journalism in New Zealand and around the globe. But how does one really put a value on what hundreds of journalists around the country get out of bed to do each and every day?

“That value comes in both the difference they make, and the democracy deficit that creeps in in their absence. Those differences and deficits aren’t only prevalent in the big national stories that lead newspapers and news sites. They have a very real impact at grassroots levels too.


“Holding the powerful to account. Shining light on injustices. Telling people’s stories.”

“Eleven-year-old Briar Hales laced up rugby boots each weekend like thousands of other Kiwi kids. But it was from politically-correct and overly-officious adults that she faced opposition to representing her school’s First XV because, well, she was a girl …

“The outcry that followed from politicians – including Jacinda Ardern, sports stars and the public at large – led to organisers conceding they would revisit the rules before the next tournament. In the meantime, her team agreed to forfeit points to get her on the pitch.

“But the impact and value of journalism can also hit harder.

“Would Teina Pora still be behind bars for a horrendous crime he didn’t commit if our own investigative journalism team hadn’t helped by doggedly working for so many years to right the wrongs in that case of injustice?

“Stuff is a company driven by its editorial purpose to help Kiwis connect and thrive; telling stories that matter to New Zealanders:

“We will continue to add more stories to the hub as the impact of today’s news becomes apparent over time.”


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