AUCKLAND, Today: Stuff, with Grey Lynn digital agency D3, has launched a new news & entertainment video destination, Play Stuff, featuring free content curated from BBC, Reuters, the NZ Press Association, NZ On Screen, Bravo NZ, Les Mills, Madman, Red Bull, and VICE.
Stuff direct & agency commercial director Josh Borthwick said: “Play Stuff is the new home for local and international news content, including Stuff’s own award-winning journalism, combined with more than 10,000 short and long-form sport, entertainment, lifestyle and documentary videos.
“The content will appeal to a broad audience, including younger viewers.
“Play Stuff fills a gap in New Zealand for curated short-form news and entertainment and will complement Stuff’s strong network of national and local coverage.
“Over half of all Kiwis watch video content on their smartphone at least once a week.”
“There has been an enormous growth in online video in New Zealand over the past two years. Over half of all Kiwis watch video content on their smartphone at least once a week.
“Play Stuff opens up a multitude of powerful new opportunities for our advertising partners who want to have their brands presented in a safe, quality environment.
“With more than two million Kiwis accessing Stuff every month across devices, we are already New Zealand’s number one homegrown website. Play Stuff will offer even greater opportunities for digital advertising, where demand previously outstripped supply. Our advertising partners will be well placed to take advantage of this dynamic new destination.”
Richard Thompson, D3 Partner said: “It’s great to see a trusted media brand offering advertisers a new video platform to connect with New Zealanders on. With increasing importance placed on safe online environments, we jumped at the opportunity to back Play Stuff and offer our clients a new, trusted channel to serve up their video content.”
Play Stuff is available on desktop, tablet and mobile as well as new iOS and Android apps. It can be accessed directly from Stuff’s home page as well as within articles, or at www.playstuff.co.nz
- Advertising enquiries to advertise.stuff.co.nz.
- www.d3.co.nz
- www.playstuff.co.nz
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