Sugar&Partners has won the Hubbards advertising business. There appears not to have been a formal pitch, but Hubbards marketing director Rebecca Bergs told M+AD this morning that they did “look at other agencies”.
She also said there was no formal incumbent. “We’ve worked with a number of agencies previously – notably Hunter,” she said.
“With the appointment of Sugar, all our advertising has now been consolidated at one agency.”
Sugar&Partners managing partner Jeremy Johnston was reluctant to provide more details, referring us to Bergs for comment.
He did say: “We look forward to a great partnership with this iconic NZ brand.”
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