Adbreaks during sports events at the Commonwealth Games are now shorter than usual, and playing only in natural gaps, says TVNZ’s chief corporate comms GM Georgie Hills (not in a release, as you might expect, but in an interview with Sunday News reporter Kirsty Lawrence).
“We are trying to pick the best points to enter the live action,” Hills told Lawrence.
“We are definitely taking on board the feedback viewers are giving us about the ads, and we are doing our utmost to time our commercial breaks at appropriate points to minimise the interruption to viewer.”
Lawrence said TVNZ was responding to criticism of its coverage – including an adbreak in the live cover of the triathlon.
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