Hong Kong-owned Sudima Hotels & Resorts has appointed Dzin Alekzander as NZ marketing & communications manager and Dipika Patel as digital marketing manager.
“A leading NZ sustainable tourism business, Sudima is pleased to welcome these two highly experienced marketing professionals as the company enters what is to be its most significant year yet,” said Auckland-based Sudima sales & marketing director Michel Adolphe.
“Dzin is no stranger to the tourism industry, joining Sudima after six years as marketing manager at Ateed.
“In his role at Ateed he achieved numerous milestones, including the implementation of highly successful domestic and international tourism and event programmes such as the award-winning AKL – The Show Never Stops domestic tourism campaign and destination leverage programmes for a number of major events including the Cricket World Cup, Lions, World Masters Games and the NRL Auckland Nines.
“Prior to this, Dzin was marketing manager for Ngāi Tahu Tourism, where he was responsible for the brand refresh of one of Queenstown’s biggest tourist attractions, Shotover Jet.
“Sudima Hotels & Resorts is somewhat a quiet achiever, yet setting industry benchmarks and championing career paths for young achievers and supporting the communities in which each hotel operates in,” says Dzin Alekzander.
“The team culture is outstanding; not only is everyone passionate about the future of this company, but they treat one another and their guests like family. I’m looking forward to applying my experience to the exciting projects Sudima has in the pipeline for 2018.
“Previously, Dzin Alekzander was marketing manager for Ngāi Tahu Tourism.”
Alekzander is joined by Dipika Patel as digital marketing manager. Previously Patel managed the brand and digital transformation for Bupa New Zealand. Patel, who has a breadth of experience in SEO, online content and website development, will lead Sudima’s digital strategy within the marketing department.
Michel Adolphe said: “Both Dzin and Dipika have impressive track records and will be valuable assets to our team. Dzin’s background gives him great knowledge of what it takes for a business in the New Zealand tourism market to succeed. We feel privileged to have him on board, he understands our industry through and through.
“Dipika’s extensive digital experience will prove vital as we move to solidify our place in the market and continue our industry leadership.”
Alexander PR’s role
Sudima is represented in NZ by Alexander PR.
About Sudima Hotels & Resorts
Sudima, owned by the family of LN Jhunjhnuwala of Hong Kong, operates four hotels in New Zealand, and one under management for other owners. The group is passionate about and committed to its environmental and social responsibilities and ensuring its high standard of ethics and values are met for all guests, staff and suppliers.
Sudima is a strong advocate and supporter of the communities in which it operates, from supporting community-based sustainability initiatives; providing free breakfast to local school children via its Breakfast Club; to fostering local young leaders through Sudima Rotorua’s scholarship programme with Ngati Whakaue Education Endowment Trust Board.
Sudima was also the first accessible hotel group in New Zealand. It’s commitment to ensuring that all guests have a comfortable and enjoyable stay no matter what impairments or access needs a guest has is evident in its work with Be. Accessible. All Sudima hotels have accessibility ratings of between Bronze and Gold.
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