WELLINGTON, Today: Indie agency Hemisphere, based in Te Whanganui-a-Tara Wellington and Tauranga Moana, has launched the campaign for the all-new Suzuki Swift.
New Zealand’s favourite small car now boasts an updated body, new interior, and a highly efficient self-charging hybrid engine.
Hemisphere’s Head of Creative, Sean Barker, said: “The Swift holds a special place in New Zealanders’ hearts, and the arrival of a new era to the Swift legacy gave us the perfect opportunity to dream big.
“We wanted to bring to life the unique and fun experience Swift owners feel behind the wheel, by visualising a fantasy land full of Swifts happily driving around. So, we developed a bright coloured 3D cubed New Swift World which we welcome audiences to enter.
“A visual feast that’s almost as fun to watch as it is to drive a new Swift!”
Using a 3D model of the vehicle, we show-off the standout new body shape and even swoop inside for a sweet look at the brand new 9-inch touchscreen and driver-orientated cockpit. This is definitely a car ad with a difference.”
“A visual feast that’s almost as fun to watch as it is to drive a new Swift!”
The campaign leans into Suzuki’s fun and quirky personality — showing Swifts driving upside down, on their side, up walls, and through tunnels. The multi-coloured cubed world pulses to the beat of unforgettable music.
The visually stunning backdrop developed for the TVC gave the Hemisphere and Suzuki team the foundations for a range of stunning advertising assets to further reinforce the unique appeal of the Suzuki Swift, so you won’t be able to miss this campaign in the wild.
The all-new Suzuki Swift is available now, with special introductory pricing from $25,990+orc.
About Hemisphere
Hemisphere is a locally grown advertising, marketing and behaviour change agency. We bring together the best of left and right brain thinking to change heads and hearts.
CREDITS
Agency: Hemisphere
Managing Director: Tim Antric
Head of Creative: Sean Barker
Designers: Aaron Elsmore and Steve Jenks
3D Animator: Jason Bowden (Anim8a)
Client Service Lead: Kris Miller
Project Managers: Tamati Broughton and Alexandra Leckie
Head of Media: Katrina Richmond
Senior Media Specialist: Zelzob Joy
Director: Sean Barker
Post Production: Matt Grindlay (Generate)
Client: Suzuki New Zealand
Chief Executive: Gary Collins
Marketing Manager: Fiona Bridgford
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