NEW YORK, Today: The One Club has enlisted a crew of well-known Aussie filmmakers and agency creatives to produce a witty call-for-entries 45sec promo film for The One Show 2021.
The new film, banner and social media effort is the first work created by Milk & Honey United Sydney, a new independent comms agency cofounded by creatives Andy DiLallo & Steve Jackson.
The production company is Plaza Films, and the director is Paul Middleditch.
The film opens with a nod to the now-famous Burger King Moldy Whopper, which won Best of Show, four Best of Disciplines and 18 Gold Pencils overall for Ingo Stockholm, David Miami and Publicis Bucharest at The One Show last year.
The campaign also includes a series of TikTok-style social videos showing offbeat lockdown behaviour.
“We couldn’t be more honoured to have been entrusted with creating this One Show call-for-entries campaign.”
One Club ceo Kevin Swanepoel said: “This campaign is a lighthearted way for us to let creatives know none of that matters because One Show juries will only judge the work, not them.”
M+AD urged Swanepoel to consider a Kiwi crew in a future production. We’re still waiting for his response (bound to be positive!).
Andy DiLallo said: “We couldn’t be more honoured to have been entrusted with creating this One Show call-for-entries campaign.”
Entries open now
Entries can be submitted now, with fees increasing after each deadline period. Regular deadline is March 12, extended deadline March 19, and final deadline March 26.
All judging will be conducted online for the second year in a row. No physical entries will be accepted this year, eliminating shipping costs for entrants.
Unlike for-profit awards shows such as Cannes and others, The One Club is a non-profit organization that aims to put revenue generated from awards entries back into the industry.
- Enter here: oneclub.org/theoneshow
- milkandhoneypr.com
CREDITS
Campaign: We’ll Only Judge The Work for The One Show 2021
Client: The One Club for Creativity, New York
Agency: Milk & Honey United, Sydney
Founding Partner: Andy DiLallo
Founding Partner: Steve Jackson
Creatives: Chris Moreira, Mark Scholler, Nick McHugh
Designer: Jim Midnight
Executive Producer: Susannah Phillips
Production Company: Plaza, Sydney
Director: Paul Middleditch
EP/Producer: Peter Masterton
Line Producer: Alexandra Taussig
DP: Tristan Milani
Production Designer: Leah Popple
Editorial & Post Production: The Editors
Post Producer: Jennie McCartney
Editor: Laurence Van Camp
Online Editor: Matt Edwards
Colourist: Fergus Rotherham
Photographer: Ian Butterworth
Production Company: Louis & Co
Executive Producer: Louis Molines
Producer: Laura Midalia
Stylist: Janai Anselmi
Photography team: Klint Collier & Glenn Pokorny
Post Production: Cream Electric Art
Music & Sound: Squeak E Clean Studios
Executive Creative Producer: Karla Henwood
Creative Director: Zac Cowell
Composer: Scott Langley
Sound Designer: Mario Gabrieli
Share this Post
