AUCKLAND, Tuesday: Stories featuring Kiwis at different stages of the home ownership journey are at the heart of the latest Home Loans campaign by ANZ and TBWA.
The campaign demonstrates the inter-connected nature of home ownership, by featuring first home buyers, upgraders and downsizers in equal measure and showing empathy for each of their unique situations.
TBWA ECD Christy Peacock says it was important for this work to have a sense of scale, “We’re shifting the conversation from the idea of just buying a home, to talking about the entire journey of home ownership,” she said.
“This approach gives us so many more moments in which we can form a meaningful connection with our audience.”
“The campaign includes OOH featuring characters from the video, supported by tailored executions on digital and social media.”
ANZ head of consumer marketing Matthew Pickering said: “Home ownership in New Zealand is very much an inter-linked experience as people move between different stages as their needs change. Whichever point in the journey you are at, ANZ are here to help with buying and owning a home.”
The hero film is accompanied by a suite of 6” and 15” spots that highlight the tools, services and expertise ANZ has to help Kiwi homeowners throughout the life of their home ownership journey.
The campaign includes OOH featuring characters from the video content and will be supported by tailored executions on digital and social media.
CREDITS
Client: ANZ
Head of Marketing: Astrud Burgess
Head of Consumer Marketing: Matthew Pickering
Senior Marketing Manager: Kimberley Smyth
Marketing Manager: Sarah Drucker
Marketing Manager: Katie Thompson
Campaign Title: ANZ Home Loans
Agency: TBWA Group NZ
Executive Creative Director: Christy Peacock
Creative Director: Ashwin Gopal
Managing Director: Catherine Harris
Art Director: Watchara Tansrikeat
Group Business Lead/Head of Operations: Kate Heatley
Business & Strategy Director: Thomas Penn
Account Director: Tim Brown
Senior Account Manager: Keshvi Lal
Agency Producer: Jodie Hari
Production Company: Sweetshop
Director: Noah Marshall
Producer: Tony Wyman
DOP: John Toon
Production Designer: Rick Kofoed
Offline Editor: Tim Mauger TBWA
Online: Blockhead
Colourist: Pete Ritchie
Sound Design & Mix: Liquid Studios – Craig Matuschka & James Dean
Casting: All Media Casting
Photography Producer: Mark Paisey
Photography: Collective Force – Charles Howells
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