In celebration of Lydia Ko’s triumph at the Marathon Classic in Ohio and her world number two ranking, “proud” sponsor ANZ is giving fans the chance to win with help from Ko herself in an online golfing game.
Developed by Whybin\TBWA, the ANZ Lydia Ko Golf Challenge is a combination of video content and gaming. The game element is set in a virtual recreation of the 17th hole of her hometown course – Pupuke Golf Club.
Players are introduced to the game with a video of Ko on the golf course where she sets up the shot and provides commentary on green conditions, her club choice and wind speed. From there, players are encouraged to use the champion’s tips to guess where the ball will land on the virtual green’s grid.
At the conclusion of the competition, 5pm this Monday (28 July) the person who selected the correct position on the green (or closest to it) will win $2000.
Play the game here: comms.anz.co.nz/lydiako/index.html
“ANZ wanted to celebrate their relationship with Lydia in a way that all New Zealanders could participate in,” said Whybin\TBWA Digital Creative Director Nathan Cooper. “The platform is, we believe, a strong example of how content, digital and design work can come together to create a memorable user experience.”
Whybin\TBWA Chief Creative Officer Dave King said that this type of content is what companies are increasingly looking for to add to their communications mix.
“When you’re connecting with customers it’s all about creating content that will live on, positively, in their minds,” he says. “We believe the game achieves that.”
Susan McGregor, Head of Sponsorship and Corporate Marketing at ANZ, said the company is excited to be able to provide a platform that celebrates one of New Zealand’s brightest sporting talents.
“The partnership between ANZ and Lydia is about supporting New Zealanders to achieve. Lydia is already showing the world that with commitment and the right support you can achieve excellence.”
CREDITS
Whybin\TBWA
CEO: Todd Mcleay
Digital Director: Nathan Cooper
Creative Director: Tim Huse
Creative Director: Julian Andrews
Digital Producer: Johannes Gertz
Senior Digital Creative: Jake Fitter
Digital Design Lead: Alex Waskiewicz
Creative Strategist: Amber Zhou
Group Account Director: Nick Bulmer
Account Director: Victoria Meo
Account Director: Amanda Green
Senior Digital Account Manager: John Maloyd
Video Production: Propeller Productions
Development Partner: Fracture
TouchPoint: Platform Partner
ANZ
Head of Sponsorship & Corporate Marketing: Susan McGregor
Head of Brand, Retail and Business Banking Marketing: Matt Pickering
Senior Marketing Manager: Erin Dudding
Senior Sponsorship Manager: Evan Rummins
Marketing Manager: Andrea Piggott
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