AUCKLAND, Today: Stuff Group and Warner Bros. Discovery are teaming up with Emirates Team New Zealand to bring you the most comprehensive 24/7 coverage of the 37th Louis Vuitton America’s Cup ever.
Set in Barcelona, this coverage will be the most accessible to New Zealanders yet, with every race streamed live and free across multiple channels like stuff.co.nz, Three, and ThreeNow.
Starting with the Barcelona Preliminary Regatta on August 22, followed by a series of events including the Louis Vuitton Cup Challenger series and the America’s Cup Match in October, you won’t miss a beat.
Grant Dalton, CEO of Emirates Team New Zealand, commented on the partnership’s approach, saying, “When we started talking with Stuff and WBD, it was clear they are approaching the new media landscape in a similar bold way by challenging conventions and viewing event coverage from a 24-hour multi-platform perspective, that caters for all New Zealanders in whatever way they consume live sports, replays and news stories from on the ground in Barcelona.”
“When we started talking with Stuff and WBD, it was clear they are approaching the new media landscape in a similar bold way by challenging conventions and viewing event coverage from a 24-hour multi-platform perspective.” – Grant Dalton
Nadia Tolich, Stuff Digital’s Managing Director, echoed the sentiment, highlighting Stuff’s role as Aotearoa’s new home for live sport. Juliet Peterson of WBD emphasised the significance of making the America’s Cup accessible to everyone in New Zealand, on any device.
The partnership aims to bring the excitement right to where you are, ensuring you can join in the national pride as the teams compete.
With insights, expert analysis, and audience engagement opportunities like live blogs, Stuff is set to cover every angle of the action in Barcelona. And for advertisers, this event offers bespoke multichannel commercial opportunities across Stuff, Three, and ThreeNow.
Stay tuned as the America’s Cup excitement kicks off with the Barcelona Regatta on August 22, leading up to the grand finale in October.
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