AUCKLAND, Tuesday: oOh!media is helping fight the Coronid-19 pandemic by taking homebound Kiwi kids on a virtual bear hunt through neighbourhoods across the country as part of the community-based National Bear Hunt initiative.
Images of at least eight different teddy bears are running across oOh!’s digital street furniture, joining families who are placing teddy bears in their windows to be spotted by other families walking or driving past.
“We’re passionate about supporting the community through the technical capabilities of our digital product and our ability to reach into neighbourhoods nationwide.”
oOh!media NZ GM Nick Vile said the teddy bear creative will change depending on the weather, special events and time of day.
“There is a specific teddy for sunny days, and a teddy with an umbrella for rainy ones,” he said. “We also have a sleepy teddy for later at night, plus a teddy with cutlery for lunch time.
“As a public space medium, oOh! is passionate about doing what we can to support the community through the technical capabilities of our digital product and our ability to reach into neighbourhoods nationwide.”
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