Fanshawe St-based PR agency Sherson Willis, Grey Lynn-based brand experience agency Spur, Australasian agency Designworks, and Colenso BBDO supplied the muscle and ideas power behind the creation and installation of the giant pin outside Spark Arena – now rebranded from Vector Arena.
Ellie Cross, Emma Carter and Sarah Walker worked on the project from Spark. “Plus, we had some amazing agency support,” says Spark home/mobile/business ceo Jason Paris.
Spark dropped the giant location pin on the arena, to put its new partnership with New Zealand’s largest indoor music, entertainment and sporting venue on the map.
The Spark Arena sign above the entrance uses 9500 high-intensity, full-colour LED lights that are visible during the day as well as at night. The lighting solution was selected to allow Spark Arena flexibility to customise the sign with different colours and patterns to indicate national cultural moments or events.
“The arena welcomes thousands of visitors through its doors every month, so it’s vital that everyone knows where it is,” said Spark home/mobile/business ceo Jason Paris.
Why the pin?
“For many Spark Arena visitors, the journey to the venue starts when they search for directions on their mobile. So, our giant location pin is also our digital signpost. It’s a great visual reminder that Spark Arena is now on the map.”
Inside out
“We are really proud to have our name on the outside and our tech on the inside, starting with free WiFi for all Spark Arena visitorsm,” Paris says. “In partnership with the Spark Arena team, we’ll deliver experiences enhanced by technology for all visitors – and in future, some extra special experiences for our Spark customers.
“This partnership is another step for Spark in deepening its support of the music industry. Spark already has strong music connections including its partnership with music streaming service Spotify and its relationship with Live Nation to provide pre-sale concert tickets to Spark customers.
“Spark Arena will get our customers closer than ever before to the music and entertainment that they love. That starts with putting Spark Arena on the map.”
Spark Arena GM Brendan Hines said: “It’s an exciting change for the venue to start this partnership with Spark. While we’ll continue to offer the same high-quality live entertainment, the new name and branding that we’ve developed with Spark signals the move for us into a new era for the venue.
“We’re looking forward to creating new initiatives with Spark that further enhance the fan experience.”
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