AUCKLAND, Today: Parnell-based strategy/creative agency The Business has just announced the production of the biggest Jack Daniel’s above-the-line advertising campaign for the brand in New Zealand in years.
Running from November through to February 2020, The Business worked closely with the JD global creative team and their direction of We are Jack Daniel’s and tailored it to the local market.
Agency MD Ben Cochrane said: “The campaign reinforces the brand’s core values of independence, authenticity, integrity and loyalty.”
“While OOH, digital, cinema, pre-roll and social forms the basis of the activity, unique NZ promotions have also been created.”
Jack Daniel’s Auckland Luke Seeney said: “In a tough market, and at a premium positioning, it’s great to see the brand thriving commercially.
“We know the importance of focusing on long-term brand building and it works for us.
“We are excited about this campaign as it takes the best of a global direction and really delivers through the line here in NZ.”
While OOH, digital, cinema, pre-roll and social forms the basis of the campaign activity, unique NZ promotions have also been created to support the advertising.
CREDITS
Client: Jack Daniel’s
Senior Brand Manager: Luke Seeney
Agency: The Business Marketing Group:
MD: Ben Cochrane
Creative Director: Craig Farndale
Account Director: Hazel Thomas
Senior Account Manager: Chloe Lim
Senior Designer: Ross Davies
Social Media Manager: Oliver Garside
Media: The Attention Works
Director: Jason Theodore
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