AUCKLAND, Today: The Comms Council has overnight released the 100 agency finalists who will contest the NZ Effie Awards next month. Leading the way are: Little Giant, Republik, Y&R, Colenso BBDO, Clemenger BBDO, BC&F Dentsu, FCB, Ogilvy, GSL Promotus, DDB, True, Saatchi & Saatchi, TBWA, PHD, and Special Group.
A panel of 180 expert industry judges in Auckland and Wellington assessed entries in two rounds to select the finalists across 17 categories. Selections have also been made for the paper that deserves title of ‘The Hardest Challenge’ which will be announced on awards evening.
The winners will be unveiled at the 2018 s Effies ceremony at Shed 10, Queens Wharf, Auckland on Thursday 18 October.
“This year Effies is bringing attention to long-term success; campaigns that have gone beyond short-term returns and created genuine lasting change for an organisation,” said a Comms Council spokesperson.
“Leading the way: Little Giant, Republik, Y&R, Colenso BBDO, Clemenger BBDO, BC&F Dentsu, FCB, Ogilvy, GSL Promotus, DDB, True, Saatchi & Saatchi, TBWA, PHD, and Special Group.”
“As part of this, the eligible entry dates for Effies has been extended backwards in order to create a more open window of eligibility for these long-term success stories. The intention of these new dates is to allow long-term campaigns from the last two years an opportunity to demonstrate their success across a longer period of time than previously available.”
All Gold Effie category winners will also be eligible for the Grand Effie, which is awarded to the campaign that achieved the most extraordinary commercial result for its client. The winner will also receive $100,000 in TVNZ airtime, thanks to sponsor TVNZ*.
This year’s executive judging panel includes Mark Earles, aka the HERDmeister, a leading-edge thinker in behavioural and decision science who challenges much of the received wisdom about human behaviour. He will also be delivering a keynote address at the Annual Effectiveness Function on the Thursday 11th October.
Tickets for the 2018 NZ Effie Awards, in association with TVNZ, can be booked through Eventfinda (scroll down for the link).
The Comms Council thanks commercial partner NZME, and sponsors Nielsen, Bauer, Google, The Radio Bureau, Adshel and Soar Print for making the 2018 Effie Awards possible.
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