The hands that rocked the cradle M+AD!

London, 31 January – D&AD has created a campaign for its upcoming 2017 D&AD Professional Awards. “Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take a look at the people behind the campaigns and find out what it really means to those who win,” comms manager Elisa Barnard said. “It was all done through the eyes of those that know them best – their mums [including Kiwi expat Sally Campbell’s mum in Aotearoa].

“So we sent a film crew around the world to capture the stories – complete with charming profanity – only a mother could tell.”

The campaign work comes out of London agency Lucky Generals. This is the second year that D&AD has worked with Lucky Generals, who’s co-founder Danny Brooke-Taylor said it was inspired by … “Your mum. No-one’s prouder of you than her. And imagine how proud she’d be if you won a Pencil.”

Creatives (including Kiwi expat Sally Campbell’s mum in Aotearoa) whose mums are featured:
Ali Ali – Director, Sonny London
Joanna Monteiro – Chief Creative Officer, FCB Brasil
Jose María Piera – Executive Vice President, *S,C,P,F… (not a spelling mistake!) Barcelona
José María Roca de Viñals – Chief Creative Officer, DDB Spain
John Allison – Head of 4Creative UK
Lisa Smith – Head of Design, Wolff Olins NY
Luiz Sanches – Partner and Chief Creative Officer, AlmapBBDO
Rebecca Williams – Design Director, Turner Duckworth California
Sally Campbell – Founding Partner, Somesuch UK
Toni Segarra – Creative Director, *S,C,P,F… Barcelona
The D&AD Festival 2017 runs Tuesday-Thursday 25-27 April.

Four Kiwis in jury roles
D&AD has named four creatives from New Zealand to sit on the juries for the 2017 awards: Colenso creative chairman Nick Worthington (Creativity for Good jury foreman), DDB chief creative officer Damon Stapleton (Outdoor jury), Y&R CD Tom Paine (Press jury), Massy University Professor of Industrial Design Tony Parker (Product Design jury).