NZTA’s My Balls are In Your Hands has blitzed the field in the latest Colmar Brunton poll to move up from #7 into the top spot this month, with the ad’s important message combined with the sharp use of humour standing out.
M+AD’s attention this month, however, was caught by the comments Colmar Brunton’s interviewers collected – every one of the six emphasised that it was the music that pulled them in.
Kiwi talent
The music featured on the ad is an aria entitled Au fond du temple saint (In the Depths of the Temple) from Georges Bizet’s The Pearl Fishers opera (1863). Scroll down to read more*.
Top 10 Ads in February 2017
1. NZTA Local Legends/Balls, Clemenger BBDO, Finch (director Patrick Hughes)
2. ANZ Trampoline, FCB, The Sweet Shop (Mark Albiston)
3. *KiwiRail Scenic Journeys Take a Break, Clemenger BBDO, The Sweet Shop
4. Toyota Hilux Good Chat, Saatchi & Saatchi, Goodoil (Hamish Rothwell)
5. Nova Greg Grover, Clemenger BBDO, Curious Film (Ric Cantor)
6. Toyota The Real Road Experts, Saatchi & Saatchi, Flux
7. Lotto Imagine, DDB, The Sweet Shop (Steve Ayson)
8. Vodafone Piggy Sue, FCB, Revolver (Steve Rogers)
9. Mitre 10 Sandpit, DraftFCB, Exposure (Kevin Denholm)
10. Pak’nSave Stickman, FCB, Waxeye
IN THEIR OWN WORDS
1. NZTA Balls
- “It has a good message.”
- “I particularly like the detail at the end which has the young men being driven home by one of the old guys and he plays a track of some old-school yodelling.”
- “It is advertising an issue that is important to me and is funny.”
- “It is funny but serious and unlike a lot of ads I can immediately remember what the advert was about.”
- “It’s cheeky.”
- “It has a good message.”
- “Good, as it makes you think.”
2. ANZ Trampoline
- “It’s funny and different.”
- “It is funny and very Kiwi.”
- “It is just a nice ad about kids being friends and doing things together in their neighbourhood.”
- “It has a very Kiwi thing about it.”
3. *KiwiRail Secret Journeys Take a Break
- “Great scenery, good music.”
- “The music always makes me look at it.”
- “Nice music, nice scenery.”
- “Always attracts my attention for its lovely music and visuals.”
- “Brilliant photography and fantastic sound track.”
- “It’s the music I love.”
*The Kiwi talent behind the music
The powerful voices in the duet are cousins Moses MacKay (baritone) and Pene Pati (tenor), both from Auckland. Together with Pati’s brother Amitai Pati, they make up the all-Samoan opera trio SOL3 MIO.
The Pearl Fishers duet features on SOL3 MIO’s album, which is available online and from leading music stores.
“The current ad is just so fantastic; normally I would mute the ads but the music is just phenomenal and quite admirably shows that words are not needed,” wrote one viewer, Wendy (not part of our poll).
- More here
- Visit the SOL3 MIO website for more details about the album and tour dates: www.sol3mio.com
How this chart was produced
The TV Top 10 is produced by Colmar Brunton (www.colmarbrunton.co.nz) exclusively for M+AD. Any reader may reproduce all or parts of it without authorisation – but we do ask for a M+AD/Colmar Brunton credit.
Colmar Brunton completed 1000 interviews online over a period of one week – from Wednesday 15 February to Wednesday 22 February for this report. Respondents were incentivised with Fly Buys points. The interviewees were all aged 18+ and the margin of error is +/- 2.6%.
To view all the M+AD/Colmar Brunton Top 10 charts for the past 12 months, click the Top10 button in the menu (to the right of the M+AD logo) on the home page at www.mad-daily.com
