AUCKLAND, Today: With the influencer marketing sector continuing to boom, a leading New Zealand expert in the field, The Social Club, is experiencing its own growth, with an expanding team, updated website and new services launched this month.
Co-founded by ceo Georgia McGillivray in 2015, The Social Club claims to be the country’s largest influencer marketing agency, connecting social content creators from both sides of the Tasman with brands seeking to better engage with their audiences.
Over the past three years, The Social Club has delivered more than 2000 campaigns for companies such as BMW, Fonterra, Air New Zealand and Visa, and currently has more than 5000 influencers across New Zealand and Australia connected to their business.
The company’s significant growth over that time has seen them roll out their own technology platform to further assist with the influencer marketing process.
The Social Club’s proprietary technology allows for accurate data to be mined from each campaign, which is then used to build their own set of industry standards (CPC – cost per click, CPE – cost per engagement and CPM – cost per 1000) within the market.
Those developments have also seen The Social Club’s team grow this year, with the recruitment of three more experts to enhance client services and campaign strategies.
Entrepreneur Mark Hurley joins the business as a non-executive director, where he will guide The Social Club’s strategy and support the company through its growth phase.
As ceo of award winning digitally led creative agency Little Giant, Hurley brings with him start-up and expansion knowledge, as well as a deep understanding of technology and branding.
Tanja Seselj (ex-Little Giant) has a strong creative agency background and joins The Social Club as head of client services (growth and strategy), while Prashit Kumar assumes the role of marketing and operations manager, joining the team from Percolate, a San Francisco based content marketing platform, where he consulted for Fortune 500 companies.
“As well as the three expert arrivals, this new phase includes a relaunch of the website.”
All are newly created roles within the business.
McGillivray said: “Tanja’s experience in senior roles across some of New Zealand’s leading agencies and her expertise across social, client management and strategy will be particularly critical for the next phase at The Social Club.”
This new phase for the business also includes a relaunch of their website, which offers both new and existing clients an even smoother experience.
“We’ve designed our new website to highlight our service offerings for clients and how influencer marketing can become an integral part of a brand’s marketing strategy,” McGillivray says.
“We’ve also created an educational hub within our website to be a place for brands, agencies and influencers to find information on best practice in the influencer space.”
With new technology, new team members and the new website, McGillivray is confident The Social Club and its clients will continue to learn and evolve in a rapidly changing and exciting industry.
“We pride ourselves on being the market leaders in this sector and we know these new developments at The Social Club will help ensure every campaign – no matter how big or small – is an effective one.”
About The Social Club
The Social Club team are experts in creating powerful results-driven influencer marketing campaigns. The Social Club partners with brands and agencies (emerging and established) to help them engage and activate their audience authentically, to get the strongest ROI for their marketing spend. Whether a client is simply seeking influencers to attend an event, or looking for a full campaign strategy, the Social Club team will tailor a campaign based on the client’s needs.
Established in 2015 and now with a team of 14 influencer marketing experts, The Social Club has seen significant growth, with more than 50% year-on-year sales growth in the last three years. As the market leaders for influencer marketing in New Zealand, The Social Club is focused on educating the growing market to ensure every campaign is effective and successful for all parties.
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