AUCKLAND, Today: Thompson Spencer has been named Wattyl’s full-service agency for both Australia and New Zealand, following a competitive pitch. The agency will handle creative, media, and production across the two countries.
With nearly 110 years of experience, Wattyl is known for its high-quality paints and coatings, designed specifically for the tough Australian and New Zealand climates. They’re trusted by commercial, trade, and DIY customers alike.
As their first major project, Thompson Spencer will lead the creative relaunch of Wattyl Solagard paint, a heritage product known as “the number one under the Australian sun.” The campaign supports the new ‘Ready to Go’ pre-mixed exterior paint range available at Bunnings stores across Australia.
“We are thrilled to be chosen as Wattyl’s dance partner across Australia and New Zealand,” says Melanie Spencer, Thompson Spencer Co-Founder & CEO.” – Melanie Spencer
In a fun throwback, the campaign will reimagine the iconic 1980s egg frying ad, a nostalgic classic in Australian advertising.
Thompson Spencer’s updated version will celebrate Wattyl’s long-standing success while appealing to today’s consumers, highlighting the paint’s durability in extreme weather. The campaign will roll out across TV, out of home, social media, BVOD, and programmatic video channels.
“We are thrilled to be chosen as Wattyl’s dance partner across Australia and New Zealand,” says Melanie Spencer, Thompson Spencer Co-Founder & CEO. “As a brand, Wattyl has such a rich heritage, and we’re eager to bring fresh creative energy and strategic insight to help take their presence in the market to new levels.
“This win is a testament to the hard work and passion of our team, and we’re primed and ready to roll out a fresh coat of innovative campaigns that resonate with both long-time customers and a new generation.”
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