AUCKLAND, Today: Tip Top has partnered with TikTok to launch New Zealand’s first branded filter. The Trumpet Snack Challenge tasks players with catching the new Strawberry Shake Trumpet while avoiding other snacks.
MBM New Zealand collaborated with TikTok to bring the Strawberry Shake Trumpet to life through a playful branded filter. This filter aligns with Trumpet’s fun, interactive brand values.
Tip Top Marketing Manager Liz O’Meara shared, “We have seen a significant increase in engagement with our brands through TikTok, with our new Trumpet channel reaching 837,000 people in just the first month alone.
“When MBM NZ approached us with the opportunity to create a bespoke branded filter, we were immediately on board and have enjoyed working collaboratively to bring this one to life.
Liz added, “We hope Kiwis will enjoy playing it almost as much as they love eating our delicious new Trumpet Strawberry Shake ice cream!”
“We have seen a significant increase in engagement with our brands through TikTok, with our new Trumpet channel reaching 837,000 people in just the first month alone.” – Liz O’Meara
TikTok continues to grow in New Zealand, with Kiwis spending an average of 100 minutes per day on the platform, up 10% year-on-year.
Louis Niven, Client Partner at TikTok, said; “We were delighted when MBM NZ approached us to partner on the launch of the new Trumpet Strawberry Shake. This is an exciting first for New Zealand and we can’t wait to see how it performs on the platform.”
As an accredited TikTok creative partner, MBM NZ now has access to TikTok Branded Effects, allowing them to create engaging, interactive content for clients.
Lee-Ann Morris, CEO at MBM NZ said, “Working with new tech is always an exciting challenge and I am proud of my team for stepping up to embrace this opportunity.
“The team at TikTok have been hugely supportive and we look forward to working closely with them on future campaigns for our clients.”
Follow Trumpet on TikTok @trumpet_nz to check out the new filter. The Strawberry Shake Trumpet hits supermarket shelves from 21st October 2024.
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