DDB, with Starcom and The Sweet Shop, has launched a new campaign to spread the word about the The Warehouse’s hunt for two toy testers. The job description is for a boy or girl aged five to nine who can front a video camera and pitch for the job – and lives close to Auckland.
The campaign celebrates The Warehouse annual toy sale in July – one of their biggest events of the year.
Applicants need to upload a short video clip to YouTube, demonstrating with their toys how they would be the ultimate toy tester and discussing what makes them the kid for the job.
The Warehouse will then bring the best 20 entrants to Auckland to audition for the top job, where two will be chosen.
The winners’ prizes include a laptop valued at $550, a Panasonic camera, accessories valued at $400, $1500 cash and $200 worth of toys each month for a year.
They also need to be available for special appearances and being part of campaigns like Halloween as well as testing toys for upcoming launches and Christmas. The winner also gets to appear in a TVC.
The Warehouse ran a similar toy testing campaign in 2013 with DDB and Flying Fish.
The Warehouse ceo Simon Turner says toy testers are an important part of The Warehouse family.
“Children are the best judges when it comes to knowing what other children like,” he said. “They understand what kids are looking for when it comes to toys, so we really value the work of our toy testers, playing with our new-release toys and offering inspiration to customers who aren’t sure what to buy.”
Retiring toy tester, nine-year-old Evie MacDonald from Christchurch said: “I get a surprise box of toys every month and I get to fly to Auckland for photo-shoots and my photos are on The Warehouse website.”
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