AUCKLAND, Friday: FCB has created New Zealand’s first commercial train wrap in a promotion for One NZ. The latest iteration of One NZ’s high-impact brand launch, which also included a full takeover of Waitematā Railway Station (Britomart), extends across three carriages to fully encapsulate an Auckland Transport train.
This train will run across the full Auckland rail network for the next three months.
MediaWorks and AT have a long-standing partnership for advertising across Tāmaki Makaurau Auckland’s bus, ferry and train network and have been working together over a number of years to expand the portfolio to include train wraps.
While Auckland Transport and Wellington Council have pioneered the use of train wraps for their own messaging, this is the first time the unique platform has been used for commercial advertising in New Zealand.
“At 72 metres long, this is by far our biggest format. It will be seen not only by thousands of commuters daily but also road users around the city.”
MediaWorks Outdoor Director Brad Morgan said: “We’re thrilled to be able to add these rolling billboards into the mix for advertisers.
“At 72 metres long, this is by far our biggest format. It will be seen not only by thousands of commuters daily but also road users around the city.
“It’s going to make a huge impact.”
AT’s Simon Soulsby said: “We are delighted to see this One NZ campaign running as part of the wider campaign across AT’s assets.
“The train wraps form an important layer of our ongoing OOH growth strategy which helps to fund public transport across Auckland.”
CREDITS
Client: One New Zealand
Agency: FCB Media
Auckland Transport Head of Partnerships & Experience: Simon Soulsby
MediaWorks Outdoor Director: Brad Morgan
Group Head Agency Sales: Anna Magasiva
Account Manager: Baylee Shepherd
Operations & Strategic Partnerships Manager: Katie Gallagher
Contract Manager – Strategic Partnerships: Catherine Roxborough
Printer: Omnigraphics
Installers: GAS Graphics
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