AUCKLAND, Today: Visa, together with Colenso BBDO & Clemenger BBDO Sydney, has launched Urban Survivalist, a branded entertainment series starring one of Australia’s most successful comedic exports, Ronny Chieng (The Daily Show, Crazy Rich Asians).
Urban Survivalist puts one celebrity contestant, in a foreign city for 24 hours with the intention of seeing how he survives with no warning and no wallet. What the producers don’t realise is that he is carrying his mobile phone.
“Over the three episodes, much to the disappointment of the crew, Ronny shows how easy it is to get by with nothing but a phone, resulting in a reality series that doesn’t quite go to plan,” says Visa ANZ’s Melbourne-based head of marketing Jac Phillips.
“As it turns out, it’s the crew and the show trying to survive – not the contestant.”
“As it turns out, it’s the crew and the show trying to survive – not the contestant.”
Phillips said: “The purpose of this campaign is to build awareness about the convenience, acceptance and security of Visa mobile payments. By entertaining our audience at the same time as educating them on the benefits of paying with Visa on your mobile phone, we believe we’ll get the cut through we need.
“So, we’ve put humour at the heart of our approach. Data tells us humour is a key driver in generating brand fame and driving effectiveness, and at Visa we are good at having fun!”
Urban Survivalist will be seen in cinema and on TV, and premieres exclusively on the internet.
No credits?
Neither agency provided a credits list.
- More here: www.visa.com.au
- Series link here: www.visa.com.au/pay-with-visa
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