AUCKLAND, Today: True has teamed up with Flight Centre to encourage more Kiwis to get out and explore, with a campaign focused on making travel better through real, expert support.
If you want to travel better, travel with Flight Centre highlights the perks of booking with their passionate Travel Experts—people who genuinely love travel and know how to make it easy.
Rather than risking DIY disasters, the campaign leans into peace of mind, great service, and insider tips that only seasoned travellers can offer.
Sian Cribbens, Marketing Manager at Flight Centre, “Our customers love the irresistible deals we offer every traveller, along with the confidence of knowing that our Travel Experts are taking care of all the details.
“Why take on the stress of planning, booking and coordinating your trip when we can handle it all for you? Sit back, relax, and let us open up the world for those who want to see it. This new campaign has room to explore all the different facets of what we offer.”
“Working with the Flight Centre team on this campaign has been such a great collaborative experience and an awesome way to kick off our relationship.” – Ella Botherway
Ella Botherway, Business Director at True, “Working with the Flight Centre team on this campaign has been such a great collaborative experience and an awesome way to kick off our relationship.
“The campaign taps into a truth that has so much potential and we’re excited to build on it in the future.”
Building on its global brand platform, the campaign adds a local flavour—reinforcing one simple message, Flight Centre is Your centre for travel, no matter where you’re headed.
Jess Reihana, Art Director at True, “For this idea we mined our own travel experiences, as well as the experiences of just about everyone we know.
“There are endless travel stories to pull from, so this is one of those campaigns that can keep going and going.”
The campaign includes video on TV, cinema and digital, plus eye-catching outdoor and press placements. The first wave zeroes in on North America, with seasonal refreshes to come.
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