Today, Triumph Lingerie officially launched their new global campaign #TogetherWeTriumph in New Zealand, which celebrates women coming together in empowerment. Spearheading the campaign is a tvc out of international integrated communications agency VCCP London.
The NZ side of the campaign is being managed by Thrive PR, Auckland.
Triumph is a world-leading underwear and lingerie brand, with local headquarters in Brisbane.
“We are proud to have worked with an all-female creative team for the campaign lead by award winning Australian filmmaker Paola Morabito,” said Triumph’s Brisbane-based marketing manager AU/NZ, Alana Jones.
“Paola is joined by a collective group of women behind the scenes, whom exemplify the campaign message.
“#TogetherWeTriumph is a celebration of women and will be seen on TV, cinema, digital, social, OOH and retail worldwide.”
“#TogetherWeTriumph is a celebration of women all over the world and will be seen on TV, cinema, digital, social, OOH and retail worldwide.
“The new campaign is a bold statement of empowerment, of strength, reflected through a series of ‘real life’ moments where kindness and understanding shines through each of the short scenes.”
Triumph global head of brand Suzanne McKenna said: “Our campaign in 2018 has a digital and social focus, which we will drive to connect with our consumers on a deeper level by putting her centre stage.
“By deliberately moving away from a product centric campaign, it has given us a fresh perspective to our communication across all our channels.”
- Watch Behind the Scenes below
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