DDB and Sky have launched their first campaign using text streaming technology Spritz to take a new-look message to Kiwi viewers.
DDB announced the Spritz deal with Sky last month (view here).
The first example of this went live this week in a digital campaign to promote the catch-up weekend of True Blood Season 6 on SoHo, before the seventh and final season begins.
Spritz is a technology that lets you read up to 60% faster than the average (220 words per minute), achieved by taking away the time-consuming part of reading – the actual eye movements from word to word and sentence to sentence.
“Traditional reading involves publishing text in lines and moving your eyes sequentially from word to word. For each word, the eye seeks a certain point within the word, which we call the Optimal Recognition Point,” says Spritz ceo Frank Waldman (spritzinc.com).
CREDITS
SKY Television
Marketing Director: Mike Watson
Product Brand Manager: Amber Cooke
DDB New Zealand
Executive Creative Director: Shane Bradnick
Digital Creative Director: Haydn Kerr
Creative Director: Chris Schofield
Art Director: Jian Xin Tay
Copywriter: Kiran Strickland
Senior Business Director: James Blair
Lead Digital Designer: Jason Vertongen
Executive Producer: Liz Knox
Producer: Sheetal Pradhan
Lead Technologist: Cameron Crosby
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