Parnell-based creative agency Rainger & Rolfe have crafted a digitally driven, brand positioning and activation campaign designed to communicate Craigs Investment Partners commitment to personalisation.
“This is our core service story” says Craigs Investment Partners marketing director Kim Martin. “It’s about recognising that the personal needs of our clients and tailoring investments has always been at the heart of our proposition.
“It’s one of the reasons we’ve continued to grow and be successful over the past 30 years. Now we have some quality communications that captures this.”
Rainger & Rolfe managing partner Ant Rainger said: “Yes it’s a message about individuality but it’s also a story about quality and care.
“We wanted to write and produce something that reassures all New Zealanders that Craigs Investment Partners is an established, enduring and trustworthy investment partner. We think we’ve done that.”
The campaign includes 2 x 60s which will appear throughout digital media until 2016 – at which point it may shift to television. Three print executions and a range of digital executions support the campaign.
CREDITS
Craigs Investment Partners: Kim Martin, Frank Aldridge
Agency: Rainger & Rolfe
Account Service: Ant Rainger, James Johnston, Tim Dixon, Allie Buczkowski
Creative Director: Hugh Walsh
Production: Flying Fish
Executive Producer: James Moore
Director: Dennis Hitchcock
Producer: Scott Donaldson.
Editor: Philippe Lods.
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