New Zealand Music Foundation trustee, Kiwi music legend Don McGlashan, launched the charity’s new promo video in front of 500 of New Zealand music’s finest at the 2014 Silver Scroll Awards. The video profiles the charity’s work with music-based projects that change the lives of people in need across NZ.
Fronted by Neil Finn and Anika Moa, the video features StarJam, which works with disabled children and young adults; Zeal, which works with at-risk youth; and The CeleBRation Choir in East Auckland, who use group singing to treat people with neurological conditions.
The video was directed and shot by TVC maker Perendale Productions’ Paul Casserly with additional photography by Neil Finn over two days at locations including Neil Finn’s Roundhead Studios, the University of Auckland’s East Tamaki Campus, Kelston Girls College and the Zeal West Auckland HQ adjacent to the West Wave Aquatic centre in Henderson.
Casserly has long standing connections to the New Zealand music industry as one half of the The Strawpeople and director of the live film of Neil Finn’s Seven Worlds Collide collaboration at the St James Theatre.
He also does commercial voiceovers – contact him through Bigmouth (www.bigmouth.co.nz).
About the NZ Music Foundation
The foundation supports music-based projects in healthcare, education, rehabilitation, volunteering and many other areas in communities all over NZ, changing the lives of those in need through music. It also provides vital support at times of hardship to members of the NZ music community.
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