AUCKLAND, Today: Cardrona Alpine Resort is about to level up—officially becoming New Zealand’s biggest ski area this winter with the launch of Soho Basin and 150ha of new chairlift-accessed terrain.
2degrees backs women’s sport with SupportHER Club

AUCKLAND, Today: Women’s sport in New Zealand has a rich history, but it still lacks the recognition and support it deserves. Less coverage, lower funding, and fewer resources make it harder for girls to stay in the game.
Pizza Hut taps Motion Sickness as its new creative & strategic agency
AUCKLAND, Today: Motion Sickness is building on an impressive 2024, winning Pizza Hut New Zealand’s agency of record after a competitive pitch.
McDonald’s NZ launches That’s how we Macca’s campaign celebrating Kiwi connections

AUCKLAND, Today: Macca’s NZ is celebrating its place in Kiwi communities by shining a light on the special connections locals have with their favourite restaurants.
NZTA launches bold campaign against drug-impaired driving
AUCKLAND, Today: FCB, MBM, and NZ Transport Agency Waka Kotahi have rolled out a new campaign that starkly presents the dangers of drug-impaired driving to New Zealanders.
AMI embarks on new chapter, celebrating a century of support in NZ

AUCKLAND, Today: AMI’s new campaign highlights the importance of allies in disaster-stricken communities. Developed with Colenso BBDO and directed by Tom Gould, the ad features real-life experiences from events like Cyclone Gabrielle.
OMO’s dirty campaign as Kiwis and Aussies get messy

AUCKLAND/SYDNEY Today: OMO had a new a campaign to lure Aussies and Kiwis back into sports, embracing the mess and fun of getting dirty again, all crafted by 303 MullenLowe.
Kellogg’s, Bastion and Celeste Barber shake up breakfast
AUCKLAND, Today: For the first time in its 100-year history, Kellogg’s is uniting its iconic sub-brands, including Nutri-Grain and Coco Pops, under a single Master-brand marketing campaign. This strategy highlights the company’s renewed focus on delivering real nourishment.
Andy Cooks brews up ambition with Suntory BOSS Coffee
AUCKLAND, Today: Social media star and culinary wizard Andy Hearnden, aka Andy Cooks, teams up with Suntory BOSS Coffee in a dynamic new campaign by It’s Friday agency.
Noel Leeming shines with TBWA\NZ’s NOELedge
AUCKLAND, Today: Noel Leeming leads New Zealand’s tech scene, showcasing their expert NOELedge through a playful series by TBWA\NZ.