AUCKLAND/SYDNEY Today: OMO had a new a campaign to lure Aussies and Kiwis back into sports, embracing the mess and fun of getting dirty again, all crafted by 303 MullenLowe.
Kellogg’s, Bastion and Celeste Barber shake up breakfast
AUCKLAND, Today: For the first time in its 100-year history, Kellogg’s is uniting its iconic sub-brands, including Nutri-Grain and Coco Pops, under a single Master-brand marketing campaign. This strategy highlights the company’s renewed focus on delivering real nourishment.
Andy Cooks brews up ambition with Suntory BOSS Coffee
AUCKLAND, Today: Social media star and culinary wizard Andy Hearnden, aka Andy Cooks, teams up with Suntory BOSS Coffee in a dynamic new campaign by It’s Friday agency.
Noel Leeming shines with TBWA\NZ’s NOELedge
AUCKLAND, Today: Noel Leeming leads New Zealand’s tech scene, showcasing their expert NOELedge through a playful series by TBWA\NZ.
Vanilla Ice chills out summer beers with Cold Call Back Service
AUCKLAND, Today: Export Ultra is stepping back into the ’90s to keep your beers from going boom this summer, teaming up with Vanilla Ice for the all-new Export Ultra Cold Call Back Service. Say goodbye to freezer mishaps with this cool fix.
RAV4 rolls out the laughs with D-RAVS
AUCKLAND, Today: Toyota has rolled out a playful campaign for the RAV4, featuring New Zealand’s fictional “Department of Recreations, Activities, Visits and Stuff” (D-RAVS). Created by Saatchi & Saatchi NZ, it’s a nod to the iconic Recreation Activity Vehicle.
Sharing isn’t always caring as Chorus highlights the pitfalls of broadband
AUCKLAND, Today: Chorus and Saatchi & Saatchi NZ have launched a playful new campaign highlighting the hidden downsides of wireless broadband. Spoiler alert: sharing isn’t always caring—especially with your internet connection.
MTF’s new campaign puts people first
AUCKLAND, Today: Most financial services struggle with customer satisfaction, with an average NPS score of just eight in 2024. MTF, however, has consistently bucked the trend.
Fiji’s new campaign brings happiness naturally
AUCKLAND, Today: Tourism Fiji wants the world to see it as more than just a family-friendly, beach destination. Their new campaign highlights the infectious happiness that defines the Fijian experience.
Fingers crossed for smarter travel
AUCKLAND, Today: Southern Cross Travel Insurance (SCTI) has launched a fresh campaign in Australia, aiming to stand out in the market while building trust with Aussie travellers.
