With Toby Talbot and Finch at the helm, Skoda’s latest TV campaign deconstructs the cliches played out in car ads telling customers to look beyond the hyperbole at what they are actually buying. The new campaign from DDB Sydney targets ‘Those who buy the car, not the ad’ and features a family of four driving a Skoda Octavia down picturesque, deserted NZ roads to sombre orchestral music.
Kiwi humour a surefire winner
Just one debut this month – FCB’s Mercury Energy rebrand (at #10). No 1 is Kevin Denholm’s Sandpit – clearly the most popular NZ TVC in years.
Noel Leeming continues to tell real customer stories with new TVC
Noel Leeming and FCB mined real customer stories for the retailer’s latest series of commercials which started playing on our screens this week. It’s the third in the series featuring customer stories as told by the customer.
Colenso seeds another collectible hit for New World
New World supermarkets are about to fire up a collectible frenzy again with their new Little Promotion campaign. Colenso BBDO says “totally different but also familiar” might be the best way to describe the Little Garden promotion.
Slingshot tasks TRACK to get the whole family online
Slingshot has a quirky new TVC promoting its fibre offering for the first time, having previously focused on promoting DSL products. The 30-second TVC highlights the growing demand for high-speed data in kiwi households, with every family member — right down to the dog — plugged into the web.
Zoo’s Slice of Heaven works for kiwi home builder
Zoo Creative (Christchurch) has been linked to New Zealand home builder, Platinum Homes for the past 10 years and are behind the ‘Everything Kiwis Call Home’ campaign. EKCH was launched in 2014 with the development of the EKCH tagline and followed up by a series of TV commercials using Dave Dobbyn’s Slice of Heaven as the music track.
Cloudy Bay promotion backs young musicians in Australia
New Zealand wine maker Cloudy Bay has a new sponsorship deal to push its brand in Australia. The vineyard has put its name to a series of live concerts featuring the best of Australia’s up and coming musicians.
A “no thank-you I’m driving” commercial for Heineken beer
International brewer Heineken has marked its $200 million Formula 1 sponsorship with what could be a world-first commercial. The star of the video is three-time Formula 1 champion and long-time road safety campaigner Sir Jackie Stewart and he’s shown repeatedly turning down offers of a free beer.
Droga5 pulls the proverbial for Toilet Paper Day
It passed us by so quietly M+AD missed the thing entirely. August 26 was National Toilet Paper Day in the United States and to mark the event Droga5 produced a whacky 60 second commercial for toilet paper company, Quilted Northern.
Tears in Saatchi’s new campaign for hearing loss
Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the moment when someone realises the importance of doing something about their loss of hearing – not just for themselves but for their family. Using hidden cameras, Saatchi secretly filmed two people as they were having a hearing test and their reactions as they heard a message from their kids.
