Auckland full-service digital agency Young+Shand and Auckland-based workforce training adviser Inspiring Ltd have combined for an anti-smoking campaign – StopTober Let’s Kick Butt Together.
DDB launches smartphone app to make life easier for Westpac customers
DDB has rolled out a multi-layered Spendonyms campaign to help Westpac customers do more with their money via an innovative smartphone app called CashNav which tracks spending and bill payments, grouping spending into easily digestible categories.
The Monkeys bring a new flavour to Aussie lamb
Cosmopolitan Australia is the theme of a new lamb commercial screening across the Tasman. In one 90 second pan, the commercial features a raft of migrants, two gay dads and a transgender comedian and ends with them all enjoying a barbeque on a grassy cliff top overlooking the ocean.
Gatorade marketing is after brand love not art
Forget art, PepsiCo sports drink Gatorade makes driving “brand love” one of the core goals behind its marketing communications.
Toby Talbot returns for Škoda
With Toby Talbot and Finch at the helm, Skoda’s latest TV campaign deconstructs the cliches played out in car ads telling customers to look beyond the hyperbole at what they are actually buying. The new campaign from DDB Sydney targets ‘Those who buy the car, not the ad’ and features a family of four driving a Skoda Octavia down picturesque, deserted NZ roads to sombre orchestral music.
Kiwi humour a surefire winner
Just one debut this month – FCB’s Mercury Energy rebrand (at #10). No 1 is Kevin Denholm’s Sandpit – clearly the most popular NZ TVC in years.
Noel Leeming continues to tell real customer stories with new TVC
Noel Leeming and FCB mined real customer stories for the retailer’s latest series of commercials which started playing on our screens this week. It’s the third in the series featuring customer stories as told by the customer.
Colenso seeds another collectible hit for New World
New World supermarkets are about to fire up a collectible frenzy again with their new Little Promotion campaign. Colenso BBDO says “totally different but also familiar” might be the best way to describe the Little Garden promotion.
Slingshot tasks TRACK to get the whole family online
Slingshot has a quirky new TVC promoting its fibre offering for the first time, having previously focused on promoting DSL products. The 30-second TVC highlights the growing demand for high-speed data in kiwi households, with every family member — right down to the dog — plugged into the web.
Zoo’s Slice of Heaven works for kiwi home builder
Zoo Creative (Christchurch) has been linked to New Zealand home builder, Platinum Homes for the past 10 years and are behind the ‘Everything Kiwis Call Home’ campaign. EKCH was launched in 2014 with the development of the EKCH tagline and followed up by a series of TV commercials using Dave Dobbyn’s Slice of Heaven as the music track.
