A step into the unknown for Auckland/Sydney television production service, Film Construction as it brings the AMP-sponsored Dare to Dream series to TVNZ. Dare to Dream is a six episode documentary series featuring ordinary kiwis doing extraordinary things.
Colenso BBDO entrusted with Mainland legacy: let’s not screw it up!
Colenso BBDO admits it was a nervous time coming up with a new campaign for Mainland cheese after years of heritage advertising centred around the theme that Mainland isn’t just a place, it’s a philosophy – that good things take time.
Republik’s campaign to take Starship to the nation (Updated)
Republik have pulled off the near impossible in getting the country’s media organisations to allow their news presenters to be used on a new fund-raising commercial for Starship Hospital.
Havas inspires young Aussies to join the Air Force
Havas Worldwide has unveiled a new brand recruiting campaign for the Royal Australian Air Force. The campaign aims to speak directly to young Australians with a desire to succeed, a drive to be better and shows how the Air Force is the perfect place to realise their ambitions.
FCB powers up Mercury rebrand (Updated)
Mercury Energy has used FCB New Zealand and e-bikes to help launch the company’s re-branding. The campaign kicked off late last month, with the e-bike commercials showing a new look for an energy retailer.
Lach & Friends put Hallensteins suits to the shark test
The new Hallenstein Brothers campaign has thrown international social media star Jay Alvarrez into the deep end.
Audi supercar commercial too exciting for British TV
A commercial for the Audi R8 supercar has been banned from UK television – because it’s too exciting. The commercial doesn’t show much of the car itself. It concentrates mainly on the eye of the driver as the car accelerates through a tunnel. The pupil dilates and contracts as the R8 powers through corners, the tunnel lights being reflected in the eye.
Michael Phelps commercial goes for gold
A six-month-old commercial featuring swimmer, Michael Phelps has been the big hit of the Rio Olympics – and it doesn’t even mention The Games.
Zespri goes off-shore to promote its fruit as sweet
Zespri has used a Singapore agency to push the message that green kiwifruits are good to eat. Launched this week, the ‘Sweeter Than You Think’ campaign spans several Asia Pacific markets, including China, Korea, Thailand, Vietnam, Indonesia and Singapore. Its aim is to change the perception that green kiwis (fruit) is sour.
Ogilvy makes arresting claims
Ogilvy NZ claims its new NZ Police recruitment campaign “has captured the hearts and minds of millions of viewers around the world”.
