Fresh on the news that New Zealanders love the Toyota possum commercials, Saatchi & Saatchi have released two more television spots. The Toyota possums topped the Colmar Brunton M+AD TVC Top 10 for July.
Colenso hits a patriotic nerve with New World campaign
New World reports positive reaction to their Colenso BBDO ‘Happier NZ’ campaign which hit our screens earlier this month. The UN ranks us the 8th happiest country on the planet so New World brought in Colenso to help change that.
The Business does the business for Wattie’s
Heinz Wattie’s have pulled in The Business to launch a fully integrated TTL campaign for Wattie’s Baked Beans and Spaghetti. The campaign hit our screens earlier this month along with Adshels, buses, mall lights, digital, social, limited edition packs and in-store promotions.
Colenso & Spark made magic happen
Just one debut in the top three in July – from Spark out of Colenso. The top two – Toyota’s possums spot and Vodafone’s Piggy Sue – are rapidly cementing themselves in as public favourites.
Film Construction moves into documentary making for AMP
A step into the unknown for Auckland/Sydney television production service, Film Construction as it brings the AMP-sponsored Dare to Dream series to TVNZ. Dare to Dream is a six episode documentary series featuring ordinary kiwis doing extraordinary things.
Colenso BBDO entrusted with Mainland legacy: let’s not screw it up!
Colenso BBDO admits it was a nervous time coming up with a new campaign for Mainland cheese after years of heritage advertising centred around the theme that Mainland isn’t just a place, it’s a philosophy – that good things take time.
Republik’s campaign to take Starship to the nation (Updated)
Republik have pulled off the near impossible in getting the country’s media organisations to allow their news presenters to be used on a new fund-raising commercial for Starship Hospital.
Havas inspires young Aussies to join the Air Force
Havas Worldwide has unveiled a new brand recruiting campaign for the Royal Australian Air Force. The campaign aims to speak directly to young Australians with a desire to succeed, a drive to be better and shows how the Air Force is the perfect place to realise their ambitions.
FCB powers up Mercury rebrand (Updated)
Mercury Energy has used FCB New Zealand and e-bikes to help launch the company’s re-branding. The campaign kicked off late last month, with the e-bike commercials showing a new look for an energy retailer.
Lach & Friends put Hallensteins suits to the shark test
The new Hallenstein Brothers campaign has thrown international social media star Jay Alvarrez into the deep end.
