Category Archive

Sugar&Partners has created a TV & print campaign to launch its new range of muesli and porridge. “Hubbards breakfast are like a love story in every box,” says the agency blurb.

Barnes Catmur & Friends Dentsu have launched the Tower Insurance Airpoints campaign, featuring a clean, calm, few-frills TVC out of Exit’s Greg Wood.

Saatchi & Saatchi has released a new campaign for the rebuilt Toyota Hilux, that centres around a story of Kiwi mateship.

Clemenger BBDO is giving the New Zealand Transport Agency’s long-running, hard-hitting anti-speed campaign a makeover.

Award-winning Kiwi director Mark Albiston of The Sweet Shop has partnered with adam&DDB London to craft a new film spot – shot in NZ – for Lipton.

Special Group and Paspaley Pearls have teamed with film director Daniel Borgman, fashion photographer Sylve Colless and French actress Nora Arnezeder to create Life Needs Adventure, a film, print and digital campaign designed to continue the strategy of showcasing pearls to a younger, fashion-conscious audience.

Auckland agency True has created Summer of Safety, a new Air New Zealand safety video set against the tourist hotspots in Northland, and starring Shortland Street’s Jayden Daniels, actor Joe Naufahu, stuntwoman Zoë Bell (see also Arrivals & Departures), Kiwi motorace ace Scott Dixon, Olympic bronze-medallist Eliza McCartney, and Rachel Hunter.

Celebrated Aussie creative David Nobay and Marcel, the Sydney agency he created, have shot a new brand 90sec TVC for Asian beer brand Tiger, scored to the classic What a Wonderful World, but reimagined in Mandarin.

Air New Zealand, via agency Host, Sydney, has teamed up with multi-platinum Irish artist Ronan Keating and NZ acting star Julian Dennison to record a uniquely Kiwi take on one of the world’s most iconic Christmas songs, rewritten to celebrate the magic of a Southern Hemisphere Christmas.