A commercial for the Audi R8 supercar has been banned from UK television – because it’s too exciting. The commercial doesn’t show much of the car itself. It concentrates mainly on the eye of the driver as the car accelerates through a tunnel. The pupil dilates and contracts as the R8 powers through corners, the tunnel lights being reflected in the eye.
Michael Phelps commercial goes for gold
A six-month-old commercial featuring swimmer, Michael Phelps has been the big hit of the Rio Olympics – and it doesn’t even mention The Games.
Zespri goes off-shore to promote its fruit as sweet
Zespri has used a Singapore agency to push the message that green kiwifruits are good to eat. Launched this week, the ‘Sweeter Than You Think’ campaign spans several Asia Pacific markets, including China, Korea, Thailand, Vietnam, Indonesia and Singapore. Its aim is to change the perception that green kiwis (fruit) is sour.
Ogilvy makes arresting claims
Ogilvy NZ claims its new NZ Police recruitment campaign “has captured the hearts and minds of millions of viewers around the world”.
Volvo plays mix’n’match
Freemans Bay indie Republik has released the third episode in a new digital video series for Volvo Cars New Zealand, called Sunday Drive Roulette.
Raydar helps Anchor celebrate Olympics
Specialist Shopper Marketing agency, Raydar was tasked with developing a sponsorship lead campaign for Anchor, a proud sponsor of the New Zealand Olympic Team – taking on the world in Rio this month at the 2016 Olympic Games.
Looking for NZ’s best mate or Nigel no mates
Y&R, FCB and Vodafone are going to leave some poor bugger on a raft in Auckland this winter while their best friends are soaking up the sun on a Fijian Island. It’s part of an edgy campaign to promote Vodafone’s Best, Best Mate new set of prepaid mobile plans for young kiwis.
A million dollar campaign to celebrate Karicare’s kiwi origins
Y&R are behind the “Made in New Zealand for little Kiwis” campaign promoting the Karicare toddler range of infant formulas and its commitment to high quality local products.
Nike taps NZ athletics star for Summer campaign
Kiwi Olympian Valerie Adams – now back to her best form – features in Nike’s Unimited Future campaign, released globally this week.
Colenso focus on renters
An animated TVC is at the centre of the integrated campaign created for AMI by Colenso BBDO and Assembly promoting insurance to the rapidly rising numbers of Kiwis who rent – now and for longer periods. Maybe much longer.
