Got your back

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Westhaven-based agency Chemistry Interaction has just relaunched bed manufacturer Sleepyhead’s popular Chiropractic bed range via a new TVC campaign to showcase the bed that looks after your back – “just like your best mate does!”

Watch your back pocket!

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Y&R has devised a cash giveaway campaign to help The Co-operative Bank celebrate ‘Happy Rebate Day’ – the day (in reality, the promo runs for much longer) returns a record $2.1 million to its Kiwi customers.

Youtube’s Top 10 in May

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The most-watched Youtube ad in May was a US spot that pays tribute to our ‘Moms’ – as listed by Google and Adweek. M+AD found this chart on Slovenia’s Marketing Magazine  (“The Voice of the Balkans”) website.

Beyond the call of duty

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French-produced probiotic drink Actimel engaged Auckland-based content production outfit Fish&Clips (a division of Flying Fish) to poke fun at the inner workings on a TVC shoot via some snappy content pieces.