The Natural Confectionery Company, with Saatchi & Saatchi Australia, has launched a new campaign – Being a Kid Never Changes – which will run on both sides of the Tasman called. The TVC was shot by Auckland-based Robber’s Dog.
Gem gets personal
Gem, the NZ financial services brand that was previously part of global brand GE Money, has launched a new marketing campaign to challenge conventional thinking about personal loans.
FCB tackles tongue-tied boys for Mum
FCB has released an emotional and engaging piece of video content – shot in-house at FCB – for Paper Plus in the lead up to Mother’s Day, featuring those who find it hardest to express their emotions most – awkward teenage boys.
Deaf dancer in starring role for FCB
FCB New Zealand has tapped a profoundly deaf hip-hop dancer to star in a campaign the agency has launched to introduce Australia & NZ to Sony’s Sony new Extra Bass SRS-XB3 speakers.
Ideas to save the planet
DDB NZ has unveiled a celebratory global campaign – running out of DDB shops in more than 90 countries – to promote an initiative encouraging ideas on how to better the planet.
Kellogg’s tackles the body blues
Pead PR has coordinated a new integrated, multi-agency women’s health campaign for Kellogg’s Special K which launched this week with local support from Pead, Mindshare and JWT Social.
Wellington rolls out The Weather offensive
Wellington City has put a remarkable spin on the city’s image for crap weather – by creating a campaign selling the place as the ultimate winter urban destination.
Bublé shoots The Breeze
MediaWorks’ The Breeze has developed a useful relationship with crooner Michael Buble – the latest fruit of which is a nicely droll tvc starring the man himself.
Kids + smiles work their magic (updated)
This month it has been all about kids and ads that make them smile. And the NZTA (“People love how the ad brings the issue of drug driving to the point without being gruesome,” says the Colmar Brunton executive who compiled the data). “First place this month goes to Hyundai – Kiwis are completely under the spell of the girl in the ad … and the scenery!”
Unfinished business?
“They’re the stuff of Kiwi legends, unfinished projects littering our great country,” reads the call-to-action release from the pr shop. “Well-intentioned dreams, rusting in the backyard, collecting dust in the garage and withering on old tattered to-do lists.”
