Coca-Cola has unveiled its new One Brand global marketing strategy that brings all Coca-Cola trademark brands – Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life – under one roof.
Sugar spices up South Australia
After being reappointed as the South Australian Tourism Commission’s strategic & creative partner back in April, K Rd indie Sugar&Partners says it has been riding the online video wave delivering a new rich-video digital platform targeting New Zealand travellers thinking of hopping across the ditch.
David Bowie – the TVCs
It is with much sorrow that M+AD notes the passing of rock’n’roll pathfinder David Bowie (in London, of cancer, aged just 69). Throughout his career, Bowie made a number of TV ads – including work for Pepsi, Nestle and Louis Vuitton (that’s his 2013 Louis Vuitton ad, above).
Above us only sky
Lotto New Zealand and DDB have crafted a new TVC that aims to inspire Kiwis to imagine Christmas if they won Lotto.
Sweet surrender (Updated)
New Zealand’s best-selling cider brand Old Mout, with Colenso BBDO and Spark PHD, have launched a dry-style cider aimed squarely at beer-drinking males.
Colenso into The One Show Film shortlist
Colenso BBDO is the only NZ shop so far to make the shortlist for the 1st and 2nd quarters of the 2016 The One Show.
Need for speed
Saatchi & Saatchi previewed a new Toyota NZ campaign on Sky last night, celebrating the car company’s commitment to motorsport and the development of New Zealand racing talent through the Toyota Racing Series (TRS).
Maaate!
Greg Page’s Kiwibank Indepen-dance – surely one of the weirdest ads of the year – is enjoying a good run at the top of the Top 10, back in November at No 1 again. But the big event in November was the return (again) of a mighty NZ classic – Kevin Denholm’s Mitre 10 Sandpit, created in 2008!
Catch of the day
Cadbury NZ – with a little help from their friends at TVNZ, Blacksand, Carat and Beat – has launched its 12-day Cadbury Catch Christmas Promotion, which aims to share the seasonal joy with Kiwis by giving them the opportunity to win Christmas presents for friends and family.
Dark Xmas tale
Hamburg agency Jung von Matt has created one of the most miserable – but ultimately heart-warming – ads this Xmas.
