An inappropriate content warning is the first thing the viewer sees when checking out this Korean Guinness ad out of The Sweet Shop on Youtube. But god knows why – it’s essentially a sharply edited dance-style video containing nothing inappropriate at all.
Dr Libby returns for new Sleepyhead range
Eighty-year-old Kiwi brand Sleepyhead has re-signed with Dr Libby for a new TV campaign (out of Westhaven-based integrated indie agency Chemistry Interaction) to promote its new Sleep Solution range, which sees the company expand into top-of-the-bed territory with the launch of a suite of pillows, duvets and waterproof mattress protectors.
Food puns well done for MKR 2
TVNZ is turning up the heat for a second series of My Kitchen Rules New Zealand, with the energetic backing of seven production partners and an appetising creative campaign designed to fire up provincial pride.
.99 refresh for New World product & price ads
Retail agency specialist .99 has given New World’s product and price ads a distinctive new look. Their challenge was to showcase the product in a creative and inspiring way – to cut through the retail advertising noise, and leave a memorable brand impression in consumer’s minds.
Colenso & 8com launch biggest Tip Top campaign
Beautiful, seductive European models biting into ice cream on a red carpet outside an expensive hotel in the Riviera aren’t anywhere to be seen in Tip Top’s latest launch for Top Notch premium ice cream.
Oceania Healthcare says it was ‘her idea’
Oceania Healthcare, with a little loving assistance from Rainger & Rolfe and Film Construction, has just released its first television commercial as they look to reinforce their core brand positioning platform around care.
Charming chameleons spruik new colours
US-based global paint brand Valspar has launched into the New Zealand market in an exclusive partnership with Mitre 10. The message comes via a colourful animated TVC produced by FCB NZ and animated by Flux.
Contagion launches first Harcourts ad
Auckland agency Contagion has shot its first major production for Harcourts since it won the full account in a pitch in May. The new ad – an engaging, family affair that’s streets ahead of most real estate campaigns – launches this Sunday.
Long overdue
The new Chinese language Tourism NZ/Air NZ in-flight safe-driving video fronted by Chinese film star Huang Lei, has truly cracked the media barrier, with a plethora of TV and print outlets covering the story. “One of my team attended the shoot,” Tourism NZ global brand manager Jodi Redden told M+AD this morning.
Out with the new – in with the old
Lotto (#2) and Tower (#8) are still there – but their shine has dimmed since their stunning debut last month at No 1 and No 2. And old/new favourite Piggy Sue is back where it belongs, with Superfan Tim & Ritchie and a bunch of other regulars close behind.
