US-based global paint brand Valspar has launched into the New Zealand market in an exclusive partnership with Mitre 10. The message comes via a colourful animated TVC produced by FCB NZ and animated by Flux.
Contagion launches first Harcourts ad
Auckland agency Contagion has shot its first major production for Harcourts since it won the full account in a pitch in May. The new ad – an engaging, family affair that’s streets ahead of most real estate campaigns – launches this Sunday.
Long overdue
The new Chinese language Tourism NZ/Air NZ in-flight safe-driving video fronted by Chinese film star Huang Lei, has truly cracked the media barrier, with a plethora of TV and print outlets covering the story. “One of my team attended the shoot,” Tourism NZ global brand manager Jodi Redden told M+AD this morning.
Out with the new – in with the old
Lotto (#2) and Tower (#8) are still there – but their shine has dimmed since their stunning debut last month at No 1 and No 2. And old/new favourite Piggy Sue is back where it belongs, with Superfan Tim & Ritchie and a bunch of other regulars close behind.
DDB & Colenso among the few in New York
Colenso BBDO and Finch’s Mountain Dew Hidden Graphics campaign has won the Design Invention and Product Development Invention categories at Adweek’s Project Isaac Awards in New York. DDB also picked up an Isaac Award – for Steinlager Tweeting Sonar in the Social Media category.
Gun for hire shoots Beats By Dre for the RWC
TWIN – represented downunder by The Sweet Shop – have directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, Reset.
Vodafone puffs up its chess
FCB client Vodafone changed creative direction with the introduction of ulta-cute porcine character Piggy Sue, whose heartfelt story relayed the point that ‘life’s better together’.
Advice to a younger me
If we could give some advice to a younger version of ourselves, what would we say? First on the list (and if it’s not it should be) for many would be to look after their health.
Jetstar NZ spruiks the N words
Only a few years ago, Jetstar were stuck in the shadow of New Zealand’s national carrier. They’ve come a long way since then.
Bugger off!
In a competitive energy market, every company in New Zealand is vying for the same customers. Most providers are interruptive and disrespectful of important family time; they’ll knock on your door, offer free power and claim the lowest prices. They need to be scared off. So, Energy Online, the challenger brand of Genesis Energy, has done just that.
