With the building industry showing unprecedented growth, it’s a time of enormous opportunity for Federation client James Hardie. “The client brief reflected this market trend: keep James Hardie’s range of design-led fibre cement claddings top of mind for 40-somethings looking to re-clad, renovate or build brand new,” says agency CD Matt Campbell.
Clever way to teach kids value of $$
Saatchi & Saatchi has unveiled a prototype of the ASB’s latest innovation – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society.
White in black
Anchor has released a limited-edition run of four million numbered 2L all-black bottles “to help you enjoy a pint of Anchor goodness on game day”.
Virtual reality in a Nutri-Grain box
Ogilvy NZ’s shopper marketing & digital activation agency Geometry Global NZ and its client Kellogg’s have packed a virtual reality experience into a limited edition Nutri-Grain 500g box.
Saatchi unveils new Defence Force campaign
The New Zealand Defence Force launches a new recruitment campaign this week, aimed at attracting clever, agile New Zealanders to a career with the Navy, Army and Air Force to fill skill gaps and identify future leaders.
StockGiant.net launches video resource for content producers
nzstockfootage.co.nz has revealed details of its new, internationally focused video stock footage site StockGiant.net. The launch was backed with experience gained locally, says StockGiant managing director Graham Elliott.
Cleanout at the top
Three brand-new ads have surged straight to the top this month – on debut! Lotto’s dramatic new spot Imagine has really moved the audiences, who have sent it directly to No 1.
Toybox helps ‘dry’ lawyers spread the word
A year on from their website and brand re-launch, national intellectual property specialists James & Wells have released the latest addition in their campaign to champion Kiwi innovation – an animated video, shot by Toybox Auckland.
Coincidence?
Take a quick look at the above ad, created last year by students at Auckland’s MDS AdSchool. Then take a look here at the Prostate Cancer Foundation TVC currently getting good exposure on TV.
Danger in the night
With 60% of the country’s smoke alarms having either flat batteries or none at all, FCB has launched a new campaign for the NZ Fire Service, to help get Kiwis checking their smoke alarms regularly.
