Category Archive

A year on from their website and brand re-launch, national intellectual property specialists James & Wells have released the latest addition in their campaign to champion Kiwi innovation – an animated video, shot by Toybox Auckland.

Take a quick look at the above ad, created last year by students at Auckland’s MDS AdSchool. Then take a look here at the Prostate Cancer Foundation TVC currently getting good exposure on TV.

With 60% of the country’s smoke alarms having either flat batteries or none at all, FCB has launched a new campaign for the NZ Fire Service, to help get Kiwis checking their smoke alarms regularly.

Burger King has lit a fire under the global burger business with a “declaration of peace” – a temporary truce with McDonald’s. McDonald’s has yet to respond.

Just what the world needed – another grim, gritty, dark, determined spot from one of the All Blacks’ countless sponsors. This one was created by Spark PR & Activate and Curious, and directed by Miki Magasiva in all the usual locations (the Teps, the Viaduct and Eden Park).

Last weekend’s Bledisloe Cup test saw the launch of Anchor’s new campaign, celebrating the contribution farming has made to building the nation, the dairy industry, and the national team: the All Blacks.

Coca-Cola South Pacific today announced a new campaign to celebrate 100 years of the iconic Coca-Cola Contour bottle, with a major marketing push hitting New Zealand in August.

State has released another chapter in their new Click. Done campaign out of Colenso BBDO, in partnership with Wade Shotter at Finch.

In among the miniature magic of New World’s 2014 Little Shop promotion, Sealord’s Little Boat campaign was winning hearts, exceeding sales targets by 300% and raising brand love scores to an all-time high. The campaign Gold for shopper marketing agency Geometry Global New Zealand at the AMPA Star Award for Best Activity Generating Brand Volume in Sydney last week (scroll down for the link). Here’s how they did it …