New Minnie St-based ‘hybrid agency’ Hustle & Bustle ‘hybrid agency’ has produced four short video films to market “the world’s newest smartphone”, the LG G4, in New Zealand.
Dan’s dad in Land Rover’s RWC mascot hunt
Land Rover, with a little creative guidance from Y&R and Film Construction, has enlisted Dan Carter’s dad to shine a light on the vehicle maker’s Rugby World Cup campaign’s Mascots competition.
Candy for the eyes … and ears
The dancing jaffas in the chocolate fusion cookup in DDB’s new TVC for Cadbury are eye-catching enough to cut through the TV clutter. But what gives this commercial a real edge are the perfect match of the visuals with the smooth, breezy, melodic soundtrack emanating from Wellington progressive indie rock band the Phoenix Foundation.
Brewtroleum breaks through
Cute piglets and bunnies again dominate the July chart, and look set to run for quite a while. There are two debuts this week – O&M brings back the KFC Double Down, and DB Export’s remarkable Brewtroleum makes the chart just two weeks after it went on air.
The shame game
Clemenger Wellington has veered away from the NZTA’s usual format of potent little dramas, introducing animation to the mix in a new cinema commercial, Knock Knock.
Rich Maddocks’ new shop shoots RadioLIVE campaign
RadioLIVE has turned to a former globally ranked Auckland ad legend to launch a new campaign introducing the network’s new look, logo, imagery and new positioning line (Your News. Your Views).
Heineken taps Jonah Lomu
Rugby World Cup partner Heineken has enlisted Jonah Lomu – still the holder of the world record for RWC tries (15) – and South Africa’s RWC 2007 winning captain John Smit to help launch the next phase in its tournament campaign.
Heart campaign debunks The Clutch
Barnes Catmur & Friends have crafted a novel approach in its new Heart Foundation campaign, which aims to alert people to the real symptoms of a heart attack, and to advise victims to seek immediate help.
Lotto drops the high-fives
DDB has moved away from Lotto Powerball’s default position of over-the-top exuberance to a more earnest, family-oriented tone in its new Imagine television campaign, which “takes its audience on an exciting journey of hope and possibility, love and freedom”.
FCB unveils Stick Man x 2
FCB has shot two new TVCs for PAK’SAVE. Nothing new about the creative, however – these ads continue the long-running (18 uninterrupted months on the M+AD/Colmar Brunton TV Top 10), tried-and-true and very effective supermarket hero, Stick Man.
