DDB, with Starcom and The Sweet Shop, has launched a new campaign to spread the word about the The Warehouse’s hunt for two toy testers. The job description is for a boy or girl aged five to nine who can front a video camera and pitch for the job – and lives close to Auckland.
Ice cream can get you laid (among other things)
At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. The results are now in – over 1 million Kiwis were involved, and Tip Top sales rose 14% (watch the video).
The kids are all right
Everybody knows that little kids today are way smarter than their parents – especially around digital devices. So Hyundai and Shine are taking us into familiar territory in their latest Hyundai TVC, a charming spot that illustrates the gulf between them and us with such effect that smiles of recognition are breaking out nightly in family homes all over the country.
True & Fish make the A section
Air NZ’s new surf-themed safety video is already a global hit, just days after it was unleashed on the web. But who knows what the value is of the unprecedented two full pages of A-section coverage it received in yesterday’s NZ Herald?
Taste of Sweden on Ponsonby Rd
Spark PR & Activate have brought summer back to Auckland, working with Rekorderlig Cider to open the city’s only Swedish bar, Kapell on Ponsonby Road.
Southern comfort – the final session
And now the moment we’ve all been waiting for – the final installment of the Radio Hauraki Hiace Port-a-Palace project, produced and managed by Saatchi & Saatchi.
DDB/Facebook/Starcom’s Chopper Appeal Reveal
Readers will already have seen the distressing TVC of a woman trapped in a crashed car, shot by The Sweet Shop for DDB’s Westpac Chopper Appeal Month campaign. Now they can see DDB and Starcom’s follow-up Facebook videos – including the finale (above).
And now … number 2!
Readers will be relieved to hear that work is progressing nicely on the Hauraki Breakfast Hiace Port-a-Palace campaign.
NZ adland comedy web series launched
Wellington web-based video strategy & production company Stem Creative has made its debut into original content with seven 6-10 minute episodes of a new comedy web series, Agency – shot with help from “bold corporate sponsors” and a strong crowdfunding response.
PHD flies the Gold Coast into AIA
Baggage Carousel One at Auckland Airport was recently transformed into a giant interactive game by PHD Group and Gold Coast Tourism, with one lucky Air New Zealand flight experiencing a “New Zealand first” with the Lucky Luggage campaign.
