Category Archive

Tourism New Zealand has turned to Instagram and the Flight Centre to launch the third update of its More Magic Every Day winter campaign to target Australian travellers.

Saatchi & Saatchi enlisted Dai Henwood to help market Toyota’s Genuine Parts division. The comedian obliges by playing three different parts – a slick, very stereotyped car salesman; a typical tough-talking towie, and a busty receptionist – in a 3-minute video.

Viaduct Harbour-based visual content company BrandWorld has partnered with Auckland artist/actor/writer/director Dwayne Cameron to tell Orb Coffee’s story to the world, and spreading the news that Orb is now available in supermarkets.

The TV networks last night thrashed the US bank fronted by US basketball star Steven Adams, who cashes in on his Kiwi image to front a video for a bank in the United States peppered liberally with Adams’ interpretation of Kiwi slang (with subtitles). He is hugely liked in this country – but this is not his best work.

Coca-Cola New Zealand has today announced the launch of its biggest marketing investment in 10 years – its new Cut Through with Sprite campaign, showing how Sprite and Sprite Zero can help you “Cut Through the Heat” when you most need it. The TVC alone is worth the price of admission.

Durex has unveiled smartphone technology that it says could change Kiwis’ sex lives forever. The off button.

The Breeze has tapped Spandau Ballet and their hit song True for the network’s latest marketing campaign.

bcg2 has launched its FMG brand campaign after winning the account in September last year in creative pitch.

Sugar&Partners has sacked frontman Dan Carter from its new campaign for Daikin heat pumps and air-con.

Apple has just released a 60sec TV commercial for its new product, Apple Watch, which it calls “the most advanced timepiece, ever”.