FCB and 8COM have shot a new TV campaign for Holden Cruze – with a focus on the vehicle’s grunty in-car technology.
Anchor shines light on muscle & hair
Colenso BBDO and Flying Fish have shot a new campaign for Anchor Milk that promotes the product’s power to add strength to muscle and shine to hair.
Aussie ‘sorry’ for sheep-shagger/dole-bludger rant
Karl Stefanovic, the famously mouthy presenter of Channel 9 Australia’s The Today Show, has ‘apologised’ for Thursday’s show when he branded Kiwis as dole-bludgers with an unhealthy relationship with their farm animals, and Indians as shopkeepers.
Five new spots make a debut
Specsavers, Pak n’ Save just keep on keeping on at the top, but this month’s chart features no fewer than five debuts – ICC Cricket World Cup (out of Melbourne), Barnes Catmur & Friends’ Heart Foundation spot, Trivago Berlin, Michael Hill’s big-budget Superbowl spot, and DDB’s Westpac Mr Tinfoil.
Happy hour
Colenso BBDO, which has been Tourism Fiji’s partner since 2013, has shot six new TVCs showcasing the islands, rebranding them as The Land Where Happiness Lives.
OMD, FCB Media taste success in Singapore
OMD and FCB Media were the only NZ winners at last night’s Festival of Media Asia Pacific Awards held in Singapore.
Valerie Adams shoots ecostore
Four-time world shot put champion Valerie Adams is fronting a new healthy fundraising video developed by ecostore using the humble cake of soap. The video was a collaboration between ecostore, Niki Schuck PR and filmed by Ponsonby-based The Influencers.
Tourism NZ taps Instagram for Aussie campaign
Tourism New Zealand has turned to Instagram and the Flight Centre to launch the third update of its More Magic Every Day winter campaign to target Australian travellers.
Saatchi taps Marc Ellis to shoot Dai’s Toyota yarn
Saatchi & Saatchi enlisted Dai Henwood to help market Toyota’s Genuine Parts division. The comedian obliges by playing three different parts – a slick, very stereotyped car salesman; a typical tough-talking towie, and a busty receptionist – in a 3-minute video.
Good coffee – better channel
Viaduct Harbour-based visual content company BrandWorld has partnered with Auckland artist/actor/writer/director Dwayne Cameron to tell Orb Coffee’s story to the world, and spreading the news that Orb is now available in supermarkets.
