Special Group and the Vodafone Warriors have unveiled a new campaign that aims to ignite the pride in a nation of loyal followers.
Speight’s new campaign two years in the making
Speight’s knows a thing or two about the Kiwi bloke, and if there’s one thing it can say about this remarkable kind of character, it’s that he’s there for his mates: to help build a deck, whack a shed together or simply have a cold beer and a barbie.
Celebs shine light on domestic abuse
New Zealand stars are supporting national domestic abuse charity Shine by starring in a series of commercials for the organisation’s annual appeal month in March. Backing them every inch of the way is production company Spoon, which is sponsoring the ads.
Black Eyed Pea’s thumbs-up for newspapers
Rapper, singer, producer and Aussie reality TV judge Will.i.am has been recruited by News Limited’s staid business paper The Wall Street Journal to star in a strong new TV campaign called Make Time. The result is a template that NZ newspapers could well emulate.
Snakk announces record-breaking Q3 sales
AUCKLAND, 25 February 2015: Snakk Media Ltd, (NZAX: SNK) has announced its third quarter unaudited sales of $3,329,944 from 1 October to 31 December 2014, representing an increase of 47% on the previous year’s third quarter sales of $2,258,989.
Put down that steak & cheese!
JWT and Ford have launched a social media attack on the Toyota Hilux campaign, unleashing their own droll, pie-eating, khaki Swanndri weatherman character, and sending up the Hilux bloke to the hilt.
DDB shoots NEON
DDB has shot a 45sec TVC to announce the release of SKY’s subscription video on-demand service, Neon. The ad is a spectacular night show, with the Auckland metro lights blinking out at night as the city goes to sleep.
Paul Henry – the prequels
MediaWorks TV has released all four of its Paul Henry Breakfast promos for TV3 and Radio Live – and set up a new website dedicated to its wayward star.
Bürgen & Vogels go bread to bread
Colenso BBDO is pitching breadmaker Bürgen’s new campaign, launched this week, as the opening rounds of a contest between a current title holder and a former champ making a strong comeback. “This contest,” says Colenso CD Steve Cochran, “will be fought and won in the hearts, minds and taste buds of Kiwi families.
Special Australia wins Qantas slice
Special Group has landed a role on the Qantas roster, working on the airline’s campaign for its new Business Suite on the refurbished Qantas Airbus 330.
