Saatchi’s ASB campaign targets uni students

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Following a series of successful social campaigns on Facebook (Like Loan) and LinkedIn (Ambition), Saatchi & Saatchi and ASB have launched the bank’s next social instalment – this time on Snapchat, further cementing their position, the agency says, as New Zealand’s most social bank. 

Eat ice cream, say ‘yes’

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At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. They did tests in the workplace, at the movies and on the streets. And the results strongly suggest that – yes – Tip Top ice cream makes a difference to people’s frame of mind and therefore makes life better.

Hyundai backs family sports

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Kiwi chef Al Brown, star shrink Nigel Latta and rally driver Hayden Paddon have lent their support to a Family Time video campaign for Hyundai NZ. The trio have spoken about the importance of playing sports and games as a family in conjunction with the launch of the Hyundai Beach vs Beach 2015 Cricket Cup.