The first ad in nearly 50 years to promote the joys of smoking – a TVC for VIP e-cigarettes – has this week gone on air on ITV in the UK.
Kiwi shoots Oz underwear ad
The Sweet Shop director Campbell Hooper – a Kiwi who created award-winning music videos for Kimbra, Gin Wigmore, Brooke Fraser and The Naked & Famous – has partnered with Clemenger BBDO Melbourne to create a new 60sec TVC for Australian underwear & clothing retailer Bonds.
Taika Waititi’s Aussie work – death by rabbit
New Zealand director Taika Waititi extends his skills to Aussie accents in his three new spots for Australian online short-term lender Nimble via McCann Melbourne. Sadly, Waititi’s class is hamstrung by the requirement to work with Nimble’s silly bunny character.
Saatchi and Defence Force share ‘no-stereotypes’ fitness test app with all Kiwis
Saatchi & Saatchi and the NZ Defence Force are helping recruits to get ‘Force-Fit’ in preparation for the entry level fitness test – via an innovative mobile app packed with training expertise from the armed forces.
Step change as Sugar sweetens TAB marketing
This week, Sugar&Partners and MBM have launched a 40-week-long campaign for the TAB surrounding live racing and sport. “The Are you in? campaign signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach,” says S&P CD Dave Nash.
Applause for Dulux bright sparks
Kiwi happy-clappers fill the room with claps and high-fives in the latest 30sec Dulux TVC out of Clemenger BBDO and Finch. The campaign launches the 2015 Dulux colour range – 300 new colours; mostly bright.
Funny streak shines through
Ritchie McCaw’s cool MasterCard Mystery retained its top position in October, while the new Specsavers Should’ve campaign has taken over from the Hilux Weather Sweet series for the No 2 spot.
Twilight gaga
Barnes, Catmur & Friends has helped top NZ bed manufacturer Sleepyhead to vamp up its popular Sanctuary range and produced a new TVC to showcase Sleepyhead’s “best bed ever”. Staying in touch with an unstoppable trend, the ad offers a 21st century spin on the traditional vampire myth.
Nespresso’s George Clooney has the last laugh
George Clooney and his favourite coffee are back – returning to light up screens in the latest Nespresso advertising campaign which debuted globally online over the weekend. As you’d expect, it’s a terrific piece of work – droll, super-cool, and very European.
Two NZ agencies named Shots finalists
Shots has announced the finalists for the 2014 Awards and two agencies from New Zealand have made the cut.
