Category Archive

Saatchi & Saatchi and the NZ Defence Force are helping recruits to get ‘Force-Fit’ in preparation for the entry level fitness test – via an innovative mobile app packed with training expertise from the armed forces.

This week, Sugar&Partners and MBM have launched a 40-week-long campaign for the TAB surrounding live racing and sport. “The Are you in? campaign signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach,” says S&P CD Dave Nash.

Kiwi happy-clappers fill the room with claps and high-fives in the latest 30sec Dulux TVC out of Clemenger BBDO and Finch. The campaign launches the 2015 Dulux colour range – 300 new colours; mostly bright.

Barnes, Catmur & Friends has helped top NZ bed manufacturer Sleepyhead to vamp up its popular Sanctuary range and produced a new TVC to showcase Sleepyhead’s “best bed ever”. Staying in touch with an unstoppable trend, the ad offers a 21st century spin on the traditional vampire myth.

George Clooney and his favourite coffee are back – returning to light up screens in the latest Nespresso advertising campaign which debuted globally online over the weekend. As you’d expect, it’s a terrific piece of work – droll, super-cool, and very European.

Shots has announced the finalists for the 2014 Awards and two agencies from New Zealand have made the cut. 

The Warehouse has announced that this Christmas, the kids are in charge of the gift buying – via a new, five minute feature by DDB New Zealand.

Staunch supporters of the Vodafone Warriors for six years already, Wendy’s is continuing its association with the game by renewing its sponsorship for another three seasons.

The Most Epic Safety Video Ever Made manages to promote the airline, New Zealand as a tourism destination and the upcoming third instalment of the Hobbit trilogy, in a four-and-a-half minute clip to be released on Boxing Day, reports B&T Today.