Saatchi & Saatchi and Goodoil have shot a new TVC, Lycra, for ASB Home Loans – a continuation of the Money Conversations campaign, featuring relatable, everyday conversations people have around the challenge of managing their money – in this case the mortgage.
Samsung munches on Apple
Samsung has launched a global campaign mocking the new iPhone 6. The six new ads feature two ‘Apple Geniuses’ pointing out to everyone all the features that the Galaxy Note 4 has and the new iPhone doesn’t.
Botab 2013 winner’s sexy masterpiece
To mark tonight’s big Botab show, CAANZ’s partner Flying Fish is sharing with our readers the music video made for Barnes Catmur & Friends’ Friends Electronic for winning Botab last year.
FCB launches new brand look for Noel Leeming
FCB New Zealand has launched the Noel Leeming re-brand, unveiling the new look and feel with a campaign that aims to challenge category norms.
Global recognition for Love Your Condom
A community focused programme designed to create a condom culture across New Zealand has won Interbrand NZ recognition both globally and locally.
When social media meets experiential – a potent mix
Following the success of its first speaker event, CAANZ has unveiled its latest edition – an exploration of how the convergence of Social Media and Brand Experiences (Experiential/Activation) can drive exceptional campaign results.
Life after deaf
Auckland-based creative corporate communications agency One Plus One has enlisted NZ rock’n’roll legends Mike Chunn and Todd Hunter to front an Australasian campaign for the iPhone-powered ReSound LiNX – said to be “the world’s smartest hearing aid”.
Let’s talk about money
ASB has launched a new marketing campaign that aims to acknowledge the truth of how many people feel about managing their money, and to make it easier by highlighting a range of products, services and practical money tips.
Stars come out for Botab
Just three days until the 2014 edition of the CAANZ Flying Fish Battle of the Ad Bands kicks off at the Kings Arms in Newton.
2degrees gets Irish know-how
Dublin-based Idiro Technologies has signed a deal with NZ’s 2degrees to provide data analytics for marketing.